Field Marketing Manager - New Home Construction

Denver, CO (Remote)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive field marketing and builder relationships to accelerate geothermal home adoption.

  • Own builder relationships, sales enablement, and localized marketing resources.
  • Must-have: 3–5 years in field/channel marketing with 50%+ travel.
  • Standout: Local activations and collaterals tailored to builders and homebuyers.

Job Description

Responsibilities

  • Builder Relationship Management & Sales Enablement
  • Build deep, trusted relationships with homebuilder sales teams.
  • Ensure builder teams have the training, resources, and collateral needed to confidently educate homebuyers about geothermal systems.
  • Develop localized strategies and tools to help builders successfully market geothermal homes.
  • Field Marketing & Event Activation
  • Represent Dandelion at builder events, realtor gatherings, and homebuyer education events.
  • Plan and execute local activations that generate awareness, excitement, and demand for geothermal-powered homes.
  • Serve as a brand ambassador for Dandelion within builder communities and local housing ecosystems.
  • Strategy & Collateral Development
  • Support field marketing strategy for the new-construction vertical across the Eastern U.S.
  • Create, localize, and manage execution of brochures, point-of-sale materials, signage, digital assets, and presentations tailored to builders and homebuyers.
  • Market Feedback & Intelligence
  • Serve as the “voice of the homebuyer” and builder partner, gathering real-world insights from the field.
  • Capture feedback from builder teams, homebuyers, and partners to inform marketing strategy, messaging, and product development.
  • Provide actionable insights to Dandelion’s Marketing, Sales, and Product teams to improve go-to-market effectiveness.
  • Travel up to 50%+ across Colorado/midwest to work with builder partners and support events.
Dandelion Energy logo

Dandelion Energy

2.9 Glassdoor

Dandelion's nation-leading geothermal systems provide cost-effective renewable home heating and cooling. Dandelion is a Google X spin-out that launched independently in 2017.

Founded in 2017
Mount Kisco, New York, USA
111 employees (6 in marketing)
36% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
20.2K
Monthly Google Ads Budget
$988
Traffic Source Mix
Search
52.2%
Direct
41.1%
Referral
5%
Social
0.9%
Paid
0.7%

Headcount Trend

Current headcount: ~111

Marketing Team

Marketing Team Size
5 (5% of company)

Funding

Total Funding
$174.5M
Last Raise
$40M
Series C, 1 years ago

Funding History

  • Sep 2024
    Series C • $40M
  • Nov 2022
    Series B • $70M
  • Feb 2021
    Series B • $30M

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