Field Marketing Manager

Darien, CT (On-site)

$90K/yr – $105K/yrMid Level4+ years expFull time

Posted 2 weeks ago

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Job Summary

Own local market activation for restaurant openings with tight cross‑functional collaboration, community partnerships, and events that drive traffic and guest acquisition.

Market openings and events: plan and execute opening campaigns, grand events, influencer previews, and community nights across multi-unit markets.
Community partnerships: build long term ties with schools, hospitals, first responders, and local groups to unlock sponsorships and local programs.
Local planning and cross‑team execution: develop scalable opening playbooks, align with ops and GMs, and synchronize calendars with catering and business outreach.

Job Description

Responsibilities

Coordinate and execute local marketing efforts for all new restaurant openings in partnership with the Marketing team
Execute pre-opening, opening, and post-opening marketing plans designed to build awareness, drive trial, and accelerate guest acquisition
Coordinate grand opening events, VIP tastings, influencer previews, community nights, and local activations
Develop market-specific opening strategies tailored to each community
Partner with Operations to ensure flawless execution during opening periods
Build and maintain relationships with schools, youth sports organizations, first responders, hospitals, local businesses, chambers of commerce, and community groups
Identify opportunities for sponsorships, fundraising programs, and local partnerships that strengthen NAYA’s connection to the community
Represent NAYA at community events, networking opportunities, and local business functions
Develop scalable community engagement programs that can be replicated across markets
Partner with the Director of Marketing to create and execute market-specific marketing plans that drive traffic, frequency, and sales

NAYA

2.5 Glassdoor

Serving Middle Eastern goodness since 2008. Our mission has always been to provide authentic, fresh, and nutritious Middle Eastern meals that look great and taste amazing.Consistency is key to our success; we commit to delivering excellent service and quality to our customers in all of our locations, all day.

Founded in 2008

New York, New York, USA

248 employees (21 in marketing)

eatnaya.com

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