Responsibilities

• Own the North America events calendar, including trade shows, sponsored events, executive dinners, roundtables, Stord Summits, and partner activations.
• Identify and prioritize high-ROI events across key markets and verticals to drive pipeline and brand presence.
• Manage end-to-end event execution: vendor relationships, booth design, staffing, logistics, and post-event follow-up and attribution.
• Develop and scale Stord’s owned event strategy to build strong relationships with prospects, customers, and partners.
• Collaborate with the EMEA Field Marketing Manager to share learnings and align on a global event strategy.
• Build and execute regional campaigns across paid, organic, email, and partner channels that generate pipeline for the North America Sales team.
• Partner with the global Demand Generation team to localize and activate campaigns in North America markets and verticals.
• Own regional attribution and reporting; communicate performance clearly to Sales and Marketing leadership.
• Use data and pipeline signals to continuously optimize the North America field marketing mix and prioritize the highest-impact programs.
• Develop co-marketing programs with key partners to expand Stord’s reach and credibility.
• Align co-marketing activity with commercial partnership goals.
• Serve as the primary marketing partner for North America Sales; maintain a tight feedback loop between field activity and Sales priorities.
• Develop pre- and post-event enablement and follow-up sequences to maximize conversion from field programs.
• Surface regional market insights, competitive intelligence, and voice-of-customer signals to Marketing and Product teams.
• Support Sales with regionally relevant content, collateral, and campaign assets.

Requirements

• 7+ years of field or regional marketing experience in high-growth B2B SaaS or tech-enabled services
• Proven track record building and scaling North America field marketing programs that drive measurable pipeline
• Deep experience in event marketing: trade shows, hosted experiences, executive dinners, and partner activations
• Strong demand generation fundamentals; comfortable owning pipeline in partnership with Sales
• Data-driven with clear reporting and program optimization skills
• Excellent project management and cross-functional collaboration skills
• High ownership mentality: sets direction, drives execution, and owns outcomes
• Familiarity with HubSpot or Marketo, Salesforce, and event management platforms

Preferred

• experience in e-commerce SaaS, logistics, or commerce-adjacent technology