Responsibilities

• Own Monjur’s field and event marketing program from planning through post-event reporting
• Manage event execution across trade shows, regional events, partner events, dinners, and community gatherings
• Build and maintain repeatable systems for pre-event planning, internal coordination, lead capture, follow-up, and retrospective review
• Partner with Sales to align on target accounts, on-site expectations, event goals, and follow-up ownership
• Coordinate all event logistics, including booth setup, shipping, materials, swag, travel, vendor communication, and on-site readiness
• Ensure lead capture tools and processes are configured, tested, and working before each event
• Partner with RevOps to ensure leads are tagged, routed, enriched, and entered into HubSpot quickly and accurately
• Drive post-event reporting on pipeline created and influenced, conversion rates, and cost per opportunity
• Identify which events should be expanded, improved, cut, or added based on performance data
• Coordinate side events and relationship-building opportunities that deepen partnerships in the MSP ecosystem
• Collaborate with the broader marketing team on event-related content capture, pre-event outreach, post-event follow-up, and co-marketing support
• In your first 30 days: you’ve taken full ownership of the event program; you’ve documented the current state, identified gaps, and established a planning cadence with Marketing and Sales
• By 90 days: events are running through a repeatable, reliable process; sales is prepared at least two weeks before each show; leads are captured and entered into HubSpot within 24 hours; post-event retrospectives are completed within one week
• By 6 months: every event has clear performance reporting; pipeline created and influenced, conversion rates, and cost per opportunity are tracked consistently; leadership receives post-event reports within two weeks of each show

Requirements

• Experience owning field marketing, event marketing, or experiential marketing programs end to end
• Strong project management and operational discipline in fast-moving environments
• Proven ability to manage multiple events and timelines simultaneously without details slipping
• Experience coordinating closely with sales teams before and after events
• Familiarity with CRM workflows, lead routing, campaign tracking, and event attribution
• Comfort working inside tools like HubSpot and event engagement platforms
• Strong vendor management and logistics coordination skills
• Ability to balance hands-on execution with process improvement and performance analysis
• Confidence operating in a lean team with high accountability and high visibility
• Excellent written and verbal communication skills

Preferred

• Experience in B2B SaaS, MSP, channel, or community-driven go-to-market environments
• Experience with event attribution and reporting in partnership with RevOps
• Experience supporting co-marketing or partner-driven events
• Familiarity with Hapily or similar event engagement platforms