Responsibilities

• Serve as a trusted marketing partner to agents and sales leaders, helping them grow their business through smarter use of tools, platforms, and strategy
• Break down complex marketing and technology concepts into clear, simple actions agents can implement immediately
• Lead group sessions and one-on-one consultations to guide personal marketing strategy
• Partner with top-producing agents to align marketing with business goals
• Maintain strong in-office presence to support engagement, recruiting, and retention
• Help agents understand and adopt marketing technology, including social media, AI tools, and digital platforms
• Turn new tools and capabilities into practical, easy-to-use workflows
• Drive awareness and usage of Coldwell Banker Realty’s marketing ecosystem
• Support and develop office-based marketing specialists, ensuring high-quality, consistent service
• Help prioritize team efforts based on agent needs and business impact

Requirements

• 3–5 years of experience in marketing, communications, or a related field
• Minimum 2 years’ experience as a people manager of 2 or more direct reports
• Strong presentation, writing, and communication skills
• Ability to quickly learn and explain new technology platforms and tools
• Familiarity with social media marketing and digital content
• Experience managing multiple projects and deadlines
• Ability to travel within a designated group of assigned offices in the region

Preferred

• Exposure to real estate tools and an understanding of how they support marketing and productivity
• Experience working in real estate or a field-based environment
• Understanding of personal branding and lead generation strategies

Benefits

• Direct impact on agent success and business growth
• Exposure to leadership, top producers, and high-value recruiting conversations
• Hands-on experience with AI, digital marketing, and emerging technology
• Opportunity to develop both strategic and executional skill sets early in your career