Responsibilities

• Develop and implement field marketing strategies and plans that align with the overall marketing and business objectives.
• Identify and prioritize key markets, events, and opportunities to maximize brand visibility and lead generation.
• Plan, organize, and manage North American custom field marketing events (including physical and virtual components) such as roadshows, customer events, dinners, as well as activations that are part of broader industry conferences and tradeshows.
• Oversee all aspects of event logistics, including venue selection, vendor/agency management, budget allocation, and on-site execution.
• Leverage digital tools and platforms to drive pre-event, on-site, and post-event engagement.
• Collaborate with Global Events team and support Field Marketing teams as needed for EMEA and APAC events.
• Collaborate with cross-functional teams, including sales, demand generation, product & partner marketing, customer success, and executive center of excellence, to ensure event alignment with broader campaigns.
• Work closely with Global Events team across all aspects of event planning to maintain brand & event experience consistency across Informa TechTarget events.
• Ensure events are executed on time, within budget, and meet quality standards.
• Partner closely with Sales Teams to identify high-priority accounts and buying teams that would benefit from targeted marketing efforts.

Requirements

• Degree in Marketing, Communications, Business, or a related field.
• 3-5+ years of experience in field marketing, event management, or a related role.
• Proven track record of planning and executing successful field marketing activities that drive business results.
• Exceptional project management and organizational skills, with the ability to manage multiple events and strategic initiatives simultaneously.
• Excellent communication and interpersonal skills to collaborate with internal teams and external partners.
• Strong writing skills to craft and position marketing materials.
• Creative mindset with a keen eye for detail and a passion for delivering exceptional account experiences.
• Experience and/or orientation with event management software, CRM tools (e.g., Salesforce) and marketing automation (e.g., Marketo).
• Analytical skills to measure performance and ROI effectively.
• Strong presentation skills to effectively position results and strategy to marketing and business management leaders.
• Ability to travel as needed to support on-site event execution.
• Flexibility to work evenings or weekends for event-related activities.