Responsibilities

• Develop and implement field marketing strategies and plans that align with the overall marketing and business objectives.
• Identify and prioritize key markets, events, and opportunities to maximize brand visibility and lead generation.
• Plan, organize, and manage North American custom field marketing events (including physical and virtual components) such as roadshows, customer events, dinners, as well as activations that are part of broader industry conferences and tradeshows.
• Oversee all aspects of event logistics, including venue selection, vendor/agency management, budget allocation, and on-site execution.
• Leverage digital tools and platforms to drive pre-event, on-site, and post-event engagement.
• Collaborate with Global Events team and support Field Marketing teams as needed for EMEA and APAC events.
• Collaborate with cross-functional teams, including sales, demand generation, product & partner marketing, customer success, and executive center of excellence, to ensure event alignment with broader campaigns.
• Work closely with Global Events team across all aspects of event planning to maintain brand & event experience consistency across Informa TechTarget events.
• Ensure events are executed on time, within budget, and meet quality standards.
• Partner closely with Sales Teams to identify high-priority accounts and buying teams that would benefit from targeted marketing efforts.

Requirements

• 3-5+ years of experience in field marketing, event management, or a related role
• Degree in Marketing, Communications, Business, or a related field
• Exceptional project management and organizational skills
• Excellent communication and interpersonal skills
• Ability to travel as needed to support on-site event execution
• Flexibility to work evenings or weekends for event-related activities

Preferred

• Event management software experience
• CRM tools (e.g., Salesforce) and marketing automation (e.g., Marketo) experience
• Analytical skills to measure performance and ROI effectively
• Strong presentation skills to position results and strategy to leadership

Benefits

• Great community: a welcoming culture with in-person and online social events, our Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: Unlimited PTO
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world