Field Marketing Manager

EPAM Systems

Field Marketing Manager - High Tech & AI

Fremont, CA (On-site)

$115K/yr – $140K/yrSenior Level5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own and orchestrate EPAM's San Francisco high-tech and AI marketing—aligning with sales, shaping ABM plays, events, and executive engagement to move opportunities.

Growth Infrastructure: Partner with regional leaders to define marketing priorities and quarterly GTM plans tied to revenue and named accounts.
Events & ABM: Own end-to-end events, executive hospitality, and ABM plays that accelerate target accounts toward deal closure.
Deal & Narrative Enablement: Create bespoke assets and account intelligence that help sellers advance and win active opportunities.

Job Description

Serve as the embedded marketing lead for EPAM's high tech and AI vertical in the San Francisco Bay Area, acting as a strategic partner to senior business stakeholders and the sales organization
Partner with business unit and sales leadership to define marketing priorities and build quarterly go-to-market plans aligned to revenue, pipeline and named-account goals
Own the regional events and hospitality strategy end-to-end: identify and prioritize industry conferences, design executive hospitality experiences (dinners, roundtables, VIP receptions, hosted briefings), manage sponsorships, and run pre-event, on-site and post-event follow-up to convert engagement into pipeline
Design and execute account-based marketing (ABM) programs for priority and named accounts, partnering closely with sales to build account-specific plays, multi-touch campaigns and personalized content that move target buying groups toward opportunity
Provide direct deal support, developing bespoke marketing assets, executive engagement moments and account intelligence that help sellers advance and close active opportunities
Translate EPAM's enterprise technology offerings, spanning AI, cloud and digital platform engineering, into compelling narratives that resonate with technology enterprises, AI startups and platform providers
Identify and activate the right marketing mix, including events and hospitality, targeted digital and ABM campaigns, analyst relations, social media and sales enablement, to reach key decision-makers across the tech ecosystem
Drive and track marketing qualified leads (MQLs) through the full sales cycle; test, measure and optimize campaign and event performance, reporting on pipeline influence and ROI
Monitor the competitive market within the high tech and AI space, translating market intelligence into strategic recommendations
Develop ABM assets and sales enablement materials to accelerate growth within existing and target enterprise accounts

EPAM Systems

4.1 Glassdoor

Since 1993, EPAM Systems, Inc. (NYSE: EPAM) has used its software engineering expertise to become a leading global provider of digital engineering, cloud and AI-enabled transformation services, and a leading business and experience consulting partner for global enterprises and ambitious startups. We address our clients’ transformation challenges by fusing EPAM Continuum’s integrated strategy, experience and technology consulting with our 30+ years of engineering execution to speed our clients’ time to market and drive greater value from their innovations and digital investments.We leverage AI and GenAI to deliver transformative solutions that accelerate our clients’ digital innovation and enhance their competitive edge. Through platforms like EPAM AI/RUNTM and initiatives like DIALX Lab, we integrate advanced AI technologies into tailored business strategies, driving significant industry impact and fostering continuous innovation.We deliver globally, but engage locally with our expert teams of consultants, architects, designers and engineers, making the future real for our clients, our partners and our people around the world.We believe the right solutions are the ones that improve people’s lives and fuel competitive advantage for our clients across diverse industries. Our thinking comes to life in the experiences, products and platforms we design and bring to market.Added to the S&P 500 and the Forbes Global 2000 in 2021 and recognized by Glassdoor and Newsweek as Most Loved Workplace, our multidisciplinary teams serve customers across six continents. We are proud to be among the top 15 companies in Information Technology Services in the Fortune 1000 and to be recognized as a leader in the IDC MarketScapes for Worldwide Experience Build Services, Worldwide Experience Design Services and Worldwide Software Engineering Services.Learn more at www.epam.com.

Founded in 1993

Newtown, Pennsylvania, USA

63K employees (1,443 in marketing)

www.epam.com

83% recommend to a friend

94% CEO approval