Field Marketing Manager

Farmers Branch, TX (On-site)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own face-to-face field marketing by leading Neighborhood Marketing and Shows & Events, aligning with sales and call center to maximize lead quality, appointment setting, and ROI.

  • Team leadership: recruit, train, and coach a high-performing field marketing group focused on door-to-door and event engagement.
  • Program stewardship: plan and optimize neighborhood campaigns and event presence to generate qualified leads and opportunities.
  • Cross-functional alignment: partner with sales and call center leadership to improve conversion and ROI across channels.

Job Description

Responsibilities

  • The Field Marketing Manager will lead our Neighborhood Marketing and Shows & Events department, focusing on face-to-face marketing strategies that drive brand awareness and lead generation.
  • Recruit, train, and lead a high-performing Neighborhood Marketing team to generate leads through door-to-door engagement.
  • Establish and manage the Shows & Events department, ensuring a captivating and effective presence at various events.
  • Foster a results-driven, energetic team culture that encourages collaboration, motivation, and continuous improvement.
  • Work closely with the call center leadership team to align field marketing efforts with overall lead generation and conversion strategies.
  • Implement and refine strategies to maximize ROI from face-to-face marketing initiatives.
  • Develop and oversee marketing campaigns to boost lead quality and sales opportunities.
  • Act as a brand ambassador, ensuring a positive and engaging experience for customers during shows, events, and neighborhood marketing activities.
  • Establish and maintain strong relationships with event organizers, retail store partners, and potential customers.
  • Utilize a professional and charismatic approach to generate interest and excitement about our products and services.

Expo Home Improvement

At Expo Home Improvement, we believe a remodel should do more than improve your space. It should transform the way you live.That’s why Texans choose us when they’re ready for something better. Whether it's making a bathroom safer, bringing your kitchen remodel dreams to life, or replacing outdated windows for comfort and efficiency, we deliver transformations that are both functional and personal.Our approach is simple: we listen, we follow through, and we treat every home like it’s our own. That mindset has led thousands of families across Dallas-Fort Worth, Houston, Austin, San Antonio, and East Texas to trust our team to get the job done right.Behind every project is a team that brings purpose and care to their work. We’re proud to foster a culture built on growth, dedication, and doing right by the homeowner, and by each other.

Founded in 2006
Carrollton, Texas, USA
119 employees (26 in marketing)

Traffic Signals

Monthly Visitors
11.2K
Traffic Source Mix
Search
32.4%
Direct
43.6%
Referral
7%
Social
15.3%
Paid
1.5%

Headcount Trend

Current headcount: ~119

Marketing Team

Marketing Team Size
11 (9% of company)
Median Career Experience
8.5 years
Median Tenure
3.6 years
Marketing Roles Posted (Last 30 Days)
2