Field Marketing Manager (East) - Gestionnaire Marketing Regional

Lake County, IN (Remote)

Salary Not AvailableMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive regional marketing strategy and programs for a tech-focused organization, aligning with sales, partnerships, and corporate goals.

  • Must-have: 5+ years in regional/field or partner marketing within technology.
  • Standout: Cross-functional leadership with budget ownership and multi-program coordination.

Job Description

Responsibilities

  • Conduct market research and competitive analysis to identify regional trends, opportunities, and whitespace for growth.
  • Develop and execute integrated regional go-to-market (GTM) plans that align with corporate marketing objectives, partner priorities, and regional sales strategies.
  • Collaborate with the creative, partner, product, and promotional marketing leaders to build and adapt regional programs from corporate initiatives for in-region execution.
  • Lead and execute regional internal events, trainings, High Value Days, and ensuring each aligns with goals, audience needs, and Compugen best practices.
  • Act as project manager for all regional marketing initiatives, using ClickUp to manage timelines, deliverables, dependencies, and cross-team collaboration.
  • Partner with regional sales leaders to align marketing programs with territory plans and develop go-to-market strategies that drive both brand and demand.
  • Partner with the Creative Director to ensure consistent brand storytelling across all programs, maintaining high standards for creative execution and message alignment.
  • Manage regional marketing budgets and coordinate with the Partner Marketing team to track MDF-eligible spend, proactively determine campaigns, and ensure efficient allocation of partner funds tied to measurable ROI.
  • Facilitate monthly internal reviews with sales and marketing peers to assess performance, campaign effectiveness, and pipeline contribution.
  • Lead quarterly business reviews (QBRs) with senior marketing and sales leaders, presenting regional outcomes, ROI analysis, and forward-looking recommendations.

Requirements

  • Minimum 5+ years of experience in management-level experience with field, partner, product, or digital marketing
  • Minimum 5+ years experience in the technology industry (hardware, software, or IT services).
  • Minimum 5+ years of experience marketing (hardware, software, or IT services).
  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • Proven success in developing and managing integrated marketing programs that drive measurable pipeline and revenue impact.
  • Strong experience in managing large budgets, reporting, and return on investment
  • Strong experience in project management, including planning, scheduling, and budgeting for marketing initiatives.
  • Demonstrated ability to coordinate cross-functional teams, manage deliverables, and meet deadlines in a fast-paced environment.
  • Exceptional collaboration, presentation, and facilitation skills with the ability to build trust, alignment, and engagement across teams.
  • Exceptional written and verbal communication skills with the ability to present confidently to cross-functional teams and senior leadership.

Preferred

  • Proficiency in Click Up required
  • 5+ years of experience working in a marketing automation tool (HubSpot preferred).
  • 5+ years of experience working in a CRM system (Microsoft Dynamics preferred).
  • Experience collaborating with OEM partners and managing partner portals a plus.
  • Proficiency in Microsoft Office Suite, including Teams, Sharepoint, and Outlook.

Benefits

  • What Compugen Offers You: - Exciting, fast-paced challenging work environment - A culture where authenticity and diversity are valued - Professional development - Participation in Women in Technology Network - Opportunities to give back to our local communities - Collaborative supportive team members - Remote work/hybrid work options - Work/life flexibility
Compugen Inc logo

Compugen Inc

4.0 Glassdoor

To innovate industries, transform businesses, connect communities, and drive meaningful change, we must think bigger, reach broader, and act bolder. Through knowledge, curiosity, and collaboration, Compugen helps organizations deliver experience by design. This is what it means to be human-centred and technology-enabled. We believe that partner is a verb. With Compugen as your ally from day one, you see and feel the difference. This is where inspiration meets impact.Relentlessly CuriousWe think differently. We ask questions in an unending pursuit to uncover your why. From the way we engage internally to the bonds we build with our customers and community, this no-stone-unturned passion translates possibility into reality.Collaborative at the CoreWe are grounded in the potential of technology and the impact of people. Through deep discussion and challenging inquiry, we embrace diverse perspectives and celebrate unique views. With true trust in each other creative ideas flow, goals are achieved, and innovation abounds.Driven to Make a DifferenceWhen you have innovation at hand and intention in your heart, one person can drive change. With one word, one device, one connection; change ignites, and all will flourish.Get an Ally in Your Technology Journey.We deliver experience by design; visit compugen.com to start now: #DreamDesignDeliver

Founded in 1981
Richmond Hill, Ontario, CAN
1.7K employees
84% recommend to a friend
88% CEO approval

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