Responsibilities

• Collaborate with key sales, marketing, and business development stakeholders to plan and craft creative, impactful multi-channel campaigns to drive pipeline growth in your target sales segment.
• Manage and execute regional events and tradeshows, creating a distinct presence for Cornerstone that drives in-person engagement.
• Partner with ABM manager on targeted account programs that align to the overall demand generation strategy.
• Work directly with portfolio marketing and sales enablement to ensure campaigns are supported by industry vertical-specific insights and content assets.
• Gain deep knowledge about industries critical to the Cornerstone business and help drive a feedback loop between sales and field marketing.
• Ensure timely deployment of initiatives and campaigns by managing stakeholders, budgets, timelines, and processes.
• Work closely with our Business Development team to tailor the broad marketing messaging for “one-to-few” outreach programs.
• Measure, analyze and report on the impact of campaign and demand activities on sales pipeline.

Requirements

• 5+ years of experience creating omnichannel marketing campaigns
• Write excellent emails: Proven experience writing concise and impactful email communications.
• Project manage like a pro: Strong project and program management skills.
• Execute events seamlessly: Expertise in event logistics and ability to manage multiple concurrent events
• Dig details: Detail-focused, self-starter with strong cross-functional project management skills.
• Roll up your sleeves: Hands-on experience managing campaigns across multiple platforms
• Think creatively, using AI prompts to be more efficient: Creative mind that thrives on ways to inspire and engage prospects.
• Build relationships easily: Skilled in cultivating trust-based working relationships across different functional teams.
• Love to win: Proven track record of executing effective campaigns that drive pipeline to reach company goals.
• Think marketing can be fun: Energetic and proactive team player with a sense of humor.
• Demonstrated commitment to valuing diversity and contributing to an inclusive working and learning environment

Preferred

• Experience with Marketo, Salesforce, and ABM tools
• Experience in an enterprise SaaS environment
• Experience generating engagement with C-suite buyers

Benefits

• comprehensive benefit offering