Responsibilities

• Demand Generation & Pipeline Acceleration. Design and execute regional campaigns that drive net-new pipeline and accelerate existing deals. Leverage a mix of inbound and outbound tactics including content syndication, digital advertising, field events, webinars, and nurture programs.
• Account-Based Marketing (ABM). Partner with sales and BDR team to create and execute ABM programs for high-value target accounts. Build personalized multi-channel experiences that increase engagement, influence buying committees, and drive conversion.
• Sales Alignment & Enablement. Act as a strategic partner to sales by delivering programs that support territory goals. Communicate campaign plans so that sales teams can effectively leverage marketing initiatives.
• Campaign Execution & Project Management. Own end-to-end execution of integrated field campaigns—ensuring timely delivery, audience alignment, and channel optimization. Collaborate with content, digital, and operations teams to bring campaigns to life.
• Performance Reporting & Optimization. Measure campaign effectiveness using marketing attribution models, pipeline influence metrics, and engagement analytics. Provide regular reporting to key stakeholders and iterate based on insights.
• Cross-Functional Collaboration. Liaise with global marketing, product marketing, and SMEs to align messaging, content, and strategy across regional and global initiatives.
• Design and manage channel marketing programs to engage and enable partners, drive indirect revenue, and expand market reach.

Requirements

• Bachelor’s degree in marketing, business, or related field
• 5+ years of B2B SaaS marketing experience, including 3+ years in a field or demand generation role
• Strong experience with account-based marketing (ABM) and named account strategy
• Proven ability to partner closely with enterprise sales teams and influence pipeline outcomes
• Hands-on expertise in Salesforce, Marketo, and campaign analytics tools
• Demonstrated success executing multi-channel programs across the funnel—from awareness to revenue
• Strong grasp of modern B2B marketing tactics including digital advertising, lifecycle nurture, content strategy, and event marketing
• Excellent project management and cross-functional communication skills
• Curiosity for new marketing trends, technologies, and buyer behavior insights
• Familiarity with webinar tools such as ON24.

Benefits

• An opportunity to work in a values-driven, performance oriented, dynamic and growth focused culture
• We support a remote working environment with a one-time home office allowance and subsidized monthly internet allowance
• Competitive health benefits, dental plans, and retirement savings plan (RRSP, 401K plan etc.)
• Annual fitness allowance
• Mental health support provided through access to Calm Premium meditation app and access to Talkspace
• Access to Udemy, internal training programs, annual training allowance and certifications (if applicable), and High Talent Programs