Responsibilities

• Build and scale a multi-market canvassing and field marketing program from the ground up
• Create the playbook for recruiting, onboarding, training, managing, and retaining canvassers and field leaders
• Hire, train, coach, and develop canvassing leaders and field marketing team members
• Launch canvassing teams in new and existing markets
• Set clear expectations for activity, lead quality, appointment generation, communication, and accountability
• Develop field scripts, training materials, neighborhood canvassing strategies, and performance standards
• Manage the day-to-day operations of the canvassing program, including territory planning, scheduling, field coverage, reporting, and follow-up
• Track key performance metrics such as doors knocked, conversations, leads generated, appointments set, show rates, close rates, lead quality, and team productivity
• Partner with sales leadership to ensure canvassing efforts are creating qualified opportunities for the sales team
• Identify what is working, fix what is not, and continuously improve the program as markets grow

Requirements

• 5–10+ years of experience in field marketing, canvassing, door-to-door sales, lead generation, outside sales, or direct-to-consumer marketing
• Prior management experience leading field-based teams
• Experience building a team, program, territory, or location from scratch strongly preferred
• Strong understanding of canvassing operations, field accountability, appointment setting, and lead generation
• Ability to hire, train, mentor, motivate, and retain high-performing team members
• Comfortable working in a fast-paced, growth-focused environment with evolving priorities
• Strong operational mindset with the ability to create structure, process, reporting, and accountability
• Confident analyzing performance data and using it to improve results
• Excellent communication skills with the ability to work across marketing, sales, recruiting, and local market leadership
• Willing and able to travel regularly to support market launches, field training, and team performance
• Valid driver’s license and reliable transportation

Preferred

• Home services, roofing, solar, exterior remodeling, pest control, security, telecom, or similar industry experience strongly preferred, but not required

Benefits

• Benefits package available to eligible full-time employees
• Opportunity to build and lead a program with significant growth potential