Field Marketing Manager, Boeing Digital Services at Boeing | Seattle, WA | $173K/yr – $235K/yr

Boeing

Field Marketing Manager, Boeing Digital Services

Seattle, WA (On-site)

$173K/yr – $235K/yrSenior Level10+ years expFull time

Posted 1 month ago

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Job Summary

Own the field marketing and ABM motion that ties events, webcasts, and regional demand gen to real pipeline, with clear goals and disciplined follow up.

Event-led pipeline: define target accounts, engagements, and post-event follow-up to convert meetings into opportunities.
ABM and integrated motion: align regional sales, demand gen, and product marketing across paid, email, and events for a unified program.
Measurement and accountability: set KPIs, track impact, and connect every program to progression in the funnel.

Job Description

Responsibilities

Event Strategy and Business Impact: Define how Boeing Digital Services shows up at industry events to drive pipeline, not just presence
Set clear goals for each event including target accounts, engagements, pipeline contribution, and follow-up
Partner with the events organization to align business objectives, messaging, and audience with event execution
Regional Demand Generation and ABM: Partner with regional sales leaders, demand generation, and product marketing teams to develop marketing plans aligned to pipeline and revenue goals
Design and execute account-based marketing programs across paid demand generation, email, webcasts, customer events, and tradeshows
Ensure all channels are connected to sales goals and business objectives, with a clear focus on pipeline impact
Pre and Post Program Pipeline Creation: Build and execute integrated pre-program campaigns that drive awareness, meetings, and engagement with target accounts
Ensure structured follow-up after programs, connecting activity to pipeline creation and progression
Link events, webcasts, and demand generation programs into a single, coordinated motion to extend impact
On-Site and Program Experience: Define the messages, demos, and customer experiences delivered across events and programs

Requirements

10+ years’ in B2B marketing, with strong experience in field marketing, ABM, or demand generation
10+ years’ proven ability to drive pipeline from events and integrated marketing programs
10+ years’ experience partnering with regional sales teams to plan and execute account-based programs
10+ years’ experience running or overseeing paid and digital demand generation campaigns
10+ years’ strong working knowledge of Salesforce, including campaign builds, lead management, and reporting dashboards
10+ years’ ability to operate across teams and drive alignment without direct authority
10+ years’ strong analytical mindset with experience tracking performance and translating data into action

Nice to have

Experience in aviation, aerospace, or enterprise software
Familiarity with tools such as 6sense and marketing automation platforms
Experience supporting large, complex buying groups
Understanding of lead flow, lead scoring, and working with sales teams to ensure timely follow-up
Strong understanding of how to connect campaigns, events, and pipeline into a single motion

Benefits

Total Rewards package that will attract, engage, and retain the top talent
competitive base pay and variable compensation opportunities
a variety of benefit programs, generally including health insurance, flexible spending accounts, health savings accounts, retirement savings plans, life and disability insurance programs, and paid/unpaid time away from work

Boeing

3.7 Glassdoor

Boeing is a leading global aerospace company that designs, builds and supports commercial airplanes, defense products and space systems for customers in more than 150 countries. Guided by our commitment to safety and quality, we innovate to deliver solutions that bring real value to our customers and the industry. As a top U.S. exporter, we work with a strong global supply base to drive economic opportunity and community impact worldwide. Our team leads with integrity and passion as it shapes the future of aerospace. Explore careers with us: boeing.com/careers Boeing is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, physical or mental disability, genetic factors, military/veteran status or other characteristics protected by law.

Founded in 1916

Arlington, Virginia, USA

125K employees (4,135 in marketing)

www.boeing.com

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62% CEO approval