Field Marketing Manager - Americas

New York City, NY (Hybrid)

$110K/yr – $135K/yrMid Level4+ years expFull time

Posted 1 month ago

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Job Summary

Own field and partnerships marketing to build AI and data ecosystem presence, from running multi-channel programs to executive events and tight sales alignment.

  • End-to-end event and sponsorship ownership with measurable ROI and executive-facing impact.
  • Build and manage microsite, content calendar, and social for AI partnerships with case studies and thought leadership.
  • Align with sales to drive pipeline and amplify brand moments at major tech and AI players.

Job Description

Responsibilities

  • Build and execute multi-channel marketing programs: digital, direct, and in-person - that get us in front of new buyers and nurture existing relationships at our highest-priority target accounts across tech companies
  • Own conference sponsorships and speaking opportunities end-to-end - strategy, logistics, on-site execution, and ROI measurement, with a focus on establishing Similarweb as a recognized name in the AI and data space
  • Plan and execute owned and co-hosted events, from intimate executive dinners to flagship activations
  • Run executive entertainment and on-site engagement programs with senior stakeholders at major tech companies
  • Support the buildout of a dedicated microsite, content calendar, and social presence for our AI and data partnerships business - including case studies, whitepapers, press releases, and blog content
  • Influence how Similarweb shows up in the AI and data ecosystem - from branding and messaging to in-person activations
  • Collaborate daily with the sales team to identify new opportunities, support active accounts, and keep marketing aligned with pipeline goals
  • Bring new ideas to the table and own them from first concept through final execution

Requirements

  • 4+ years of experience in field marketing or partnerships marketing in a B2B environment
  • Experience running events and programs end-to-end with complete ownership, the venue, the vendor, the internal approvals, the client-facing materials, and the follow-through
  • Experience managing budgets, vendors, and multiple workstreams simultaneously without losing track of the details
  • Strong relationship-building skills, both internally with fast-moving teams and externally with senior stakeholders at major tech companies
  • A proactive communication style - with their manager, with sales, with vendors
  • Curiosity and enthusiasm for the AI and data space - prior experience not required, but a hunger to learn is a must
  • Comfort with regular travel to San Francisco and to events and activations as needed
  • A self-starter mentality, someone who thrives with ownership and few constraints
  • Someone who brings creative energy to every touchpoint and is always looking for new ways to bring the brand to life

    Benefits

    • medical, dental and vision insurance, 401K plan, potential equity, employee stock purchase plan and paid sick and parental leave.
    • We offer competitive perks & benefits: We take your well-being seriously, and offer competitive compensation packages to all employees. We also put a strong emphasis on community, with regular team outings and happy hours.

    Similarweb

    4.0 Glassdoor

    Similarweb powers businesses to win their markets with the leading Digital Data. By providing essential web and app data, Gen AI analytics (including AI Chatbot Traffic and AI Visibility), AI Agents, and insights, we empower our users to discover business opportunities, identify competitive threats, optimize strategy, acquire the right customers, and increase monetization. Similarweb products are integrated into users’ workflow, powered by advanced technology, and based on leading comprehensive Digital Data.NYSE Listed: $SMWBIn numbers:Founded in 20091,200 employees globally10,000+ customers14 global officesServices in 100+ countries

    Founded in 2009
    New York, New York, USA
    1.3K employees (128 in marketing)
    75% recommend to a friend
    73% CEO approval

    Traffic Signals

    Monthly Visitors
    6.8M
    Monthly Google Ads Budget
    $70.4K
    Traffic Source Mix
    Search
    40.9%
    Direct
    56%
    Referral
    2.5%
    Social
    0.3%
    Paid
    0.2%

    Headcount Trend

    Current headcount: ~1.3K

    Marketing Team

    Marketing Team Size
    98 (8% of company)
    Median Career Experience
    12 years
    Median Tenure
    3.1 years

    Funding

    Total Funding
    $262.7M
    Last Raise
    Post IPO Secondary, 1 years ago

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