Own the Eastern field marketing agenda, driving events, sponsorships, and partner engagement with cross-functional teams, while tracking pipeline and ROI.

• Plan, manage, and execute field programs across the Eastern region including client-facing events and conference sponsorships.
• Collaborate closely with the Director, National Field Marketing to align programs with company objectives and regional growth and revenue goals.
• Develop, propose, and execute initiatives that drive engagement and strengthen client and partner engagement in the East region.
• Present program plans, updates, and post-event recaps with clear metrics and recommendations.
• Manage all event logistics — venue sourcing, contracts, shipping, catering, AV, signage, swag, communications, etc.
• Work cross-functionally with Sales, Partner Marketing, and BDRs to ensure proper outreach, attendance, and post-event follow-up.
• Track and analyze event metrics, pipeline influence, and sponsorship ROI.
• Maintain the Field Marketing calendar, ensuring all events, sponsorships, and deadlines are accurately tracked and communicated.
• Support national programs by managing logistics, sponsorship deliverables, and partner coordination as needed.
• Build and maintain reports and presentations for internal leadership and partner review.