Field Marketing Manager 3 - Healthcare at Hyland | USA | $106K/yr – $119K/yr

Hyland

Field Marketing Manager 3 - Healthcare

USA (On-site)

$106K/yr – $119K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive regional field marketing to generate high-quality leads and accelerate Hyland’s pipeline through ABM-focused campaigns, events, and cross-functional alignment.

Proactively plan and execute regional field campaigns and events that generate qualified leads.
Must-have: 3+ years in B2B field marketing with revenue impact.
Standout: ABM programs, multi-channel engagement, and budget ownership across regions.

Job Description

Responsibilities

Collaborate with the demand generation team and sales leaders to develop regional marketing strategies aligned with overall business goals and objectives.
Proactively design plan and execute regional field marketing campaigns and events that generate high-quality leads and accelerate pipeline growth.
Identify target accounts and segments within Hyland’s prospect audience and customer base and develop tailored marketing programs to drive brand awareness and engagement.
Plan execute and oversee a variety of world-class events including regional events ancillary events user forums and executive roundtables and dinners ensuring every touchpoint delivers impact
Design and implement pre-event and post-event engagement strategies to maximize attendance participation and lead conversion from revenue marketing activities.
Create targeted high-impact account-based marketing (ABM) programs using multi-channel digital programs to engage target accounts and drive deal acceleration which includes website personalization gifting and conversational email.
Interlock with regional/ industry field sales leaders and work directly with account executives to ensure ongoing agreement on priorities adjusting to accommodate changing market conditions and emerging opportunities; attend regular sales deal reviews pipeline reviews and regional quarterly business reviews to understand segmentation and prioritization.
Lead awareness communication and enablement efforts with sellers in the field that support the knowledge and adoption of marketing strategies and campaigns.
Partner with cross-functional teams including campaign strategy sales product marketing and solution marketing to ensure consistent messaging and maximize the impact of field marketing programs.
Develop and effectively manage the regional marketing budget optimizing spending to maximize ROI and achieve KPIs within the overall marketing strategy.
Create a culture of audience segmentation management to optimize headcount and resources by reducing overlapping programs to the same audience and improving customer experience.
Work with sales development representatives (SDRs) to define an end-to-end revenue management process and service-level agreements (SLAs) between the interlocking teams.
Track and analyze program performance using key metrics providing regular reporting on ROI and making data-driven recommendations for program optimization.
Monitor and evaluate the health of the sales pipeline and movement of accounts within the pipeline identifying gaps and opportunities.
Evaluate select and manage vendors that contribute to local field marketing programs; source and manage marketing technology if required.
Ensure all field marketing programs comply with local data privacy and other regulations.
Mentor coach train and provide feedback to other team members; may provide feedback to leadership on technical abilities of team
Comply with all corporate and departmental privacy and data security policies and practices, including but not limited to, Hyland’s Information Systems Security Policy
Up to 25% travel time required

Hyland

3.7 Glassdoor

Hyland uniquely empowers your organization with unified access to AI-enabled enterprise content and unstructured data across repositories, unlocking profound insights that fuel innovations – fundamentally redefining how you operate and engage with those you serve.

Founded in 1991

Westlake, Ohio, USA

4.2K employees (196 in marketing)

www.hyland.com

63% recommend to a friend

85% CEO approval