Responsibilities

• Elevate how we engage, influence and accelerate sales pipeline across North America.
• Be the key hands-on position in the go-to-market motion - partnering with Sales, Integrated Campaigns, ABM, Product & Solution Marketing, and Marketing ops to create in-person and virtual events that resonate with buying groups and drive measurable growth.
• Prioritize regional and national events (both 3rd–party and Coupa-hosted), target the right accounts, tailor messaging and implement a multi-touch end-to-end field marketing plan to drive and accelerate new pipeline.
• Work closely with sales and marketing, directly impacting growth.

Requirements

• Experience with 6sense, Folloze, Marketo, and Salesforce to prioritize regional and national events and manage campaigns