Field Marketing Lead- Insurance Channel at Cinch Home Services | Boca Raton, FL

Cinch Home Services

Field Marketing Lead- Insurance Channel

Boca Raton, FL (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive field marketing and sales enablement for Cinch Home Services to empower sales teams and drive local growth in the insurance sector.

Own design and rollout of sales training, tools, and campaigns for targeted regions.
Must-have: 5+ years of sales and marketing experience with field marketing or enablement.
Standout: Ability to translate market insights into actionable field programs.

Job Description

Responsibilities

Sales Enablement: Design and implement sales training materials, tools, and programs to empower sales teams to effectively pitch Cinch products and services to potential customers.
Campaign Development: Create targeted field marketing campaigns aligned with broader marketing initiatives, tailoring them to specific regions and customer segments.
Market Analysis: Leverage insights into local market trends, competitor activity, and customers need to inform marketing strategies.
Collaboration: Work closely with sales leadership and other departments to ensure seamless integration of marketing efforts.
Event Management: Plan and execute local marketing events, including webinars, conferences, and customer meetups to generate leads and build brand awareness.
Metrics Tracking: Develop and monitor key performance indicators (KPIs) to measure the success of field marketing campaigns and make data-driven adjustments.
Perform other duties as assigned

Requirements

Bachelor’s degree in Sales, Marketing, Business or related field
5+ years of sales and marketing experience
Proven experience in field marketing, sales enablement, or a related role within the insurance industry
Strong understanding of sales processes and customer journeys
Excellent communication and presentation skills to effectively train and engage sales teams
Ability to analyze data and translate insights into actionable marketing strategies
Project management skills to execute marketing campaigns on time and within budget

Cinch Home Services

Cinch Home Services is an award-winning, leading provider of home warranty plans with more than 45 years of experience. Our solutions help customers cover the cost when appliances and essential home systems including HVAC, plumbing, electrical and more break down from everyday use. All covered repairs are backed by an industry-leading 180-day workmanship guarantee. Plans can be purchased directly or through select affinity partners including financial, insurance, retail, utility and real estate. We work with a nationwide network of vetted service providers to help homeowners when they need it the most.

Founded in 1978

Boca Raton, Florida, USA

506 employees (33 in marketing)

www.cinchhomeservices.com