Responsibilities

• Build and own a holistic field strategy that spans 1:1 to 1:many programs including conferences, customer/user events, executive dinners, direct mail, and more.
• Define and manage the annual events calendar in close partnership with Sales, Marketing, and Product teams.
• Serve as the primary owner for event logistics, content strategy, vendor coordination, and on-site execution.
• Collaborate with Sales and Demand Gen to ensure events are tightly aligned with pipeline goals and outbound sales initiatives.
• Design and implement promotion playbooks that help sales teams capture qualified leads and accelerate deal progression before, during, and after events.
• Partner with RevOps to define KPIs, forecast ROI, and measure the impact of events on pipeline and revenue.
• Lead cross-functional planning teams, coordinate internal stakeholders, and manage external partners (venues, agencies, experiential vendors).
• Advise and enable field sales teams with tools, training, and messaging to maximize event effectiveness.
• Serve as the marketing owner for executive-level events and sales-driven experiences.
• Establish repeatable processes for budget planning, event scoping, vendor selection, and success measurement.

Requirements

• 5+ years of experience B2B field marketing experience with direct ownership of enterprise programs (startups or high-growth SaaS strongly preferred)
• Deep experience supporting an outbound sales motion by working tightly with sales to design events that generate measurable pipeline.
• Strong understanding of event promotion, outbound strategy, and pre/post nurture architecture
• Strong project management skills with the ability to juggle multiple programs, deadlines, and internal stakeholders.
• Experience managing vendor relationships, procurement cycles, contract negotiation, and multi-partner coordination
• Excellent communication and leadership capabilities; able to influence internal partners and lead external vendors.
• Self-starter with an enormous appetite for learning and ambition to build something great
• Your friends would describe you as creative / a 'hacker' or tinkerer
• Quantitative intuitions and first-principles approach
• High tolerance for ambiguity and ability to change perspectives

Benefits

• 🚀 Competitive Early-Stage Equity
• ⚕ Health, Dental, Vision Coverage
• 💡 Unlimited PTO + Recharge Days
• 🍽️ Catered Lunch on Tuesday & Friday w/ Dinners every day!
• 🍿 Fully Stocked Kitchen
• 💻 Cutting-Edge Tech & Tools
• 🌴 Annual Off-sites & Monthly Events
• 🚆 Commuter Benefits
• 🏢 Cozy Office in NYC