Field Marketing Director

USA (Remote)

$125K/yr – $200K/yrDirector/Executive10+ years expFull time

Posted 3 weeks ago

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Job Summary

Own cross-functional integrated marketing that targets key accounts with ABM programs, focused on audience segmentation and pipeline impact, and drive orchestration with Sales, Product Marketing, and Ops to optimize outcomes.

  • Growth Infrastructure: Define ABM strategy, objectives, and cross-functional themes across systems and teams.
  • ABM Campaign Execution: Design and run programs and communications for target buyers and influencers to accelerate pipeline.
  • Audience & database: Maintain accurate account/contact data and continuously improve segmentation to lift program effectiveness.

Job Description

Responsibilities

  • Own integrated marketing strategy and partner closely with cross-functional teams on objectives and themes
  • Create integrated marketing programs and communications that speak directly to the interests, and address the needs of key target buyers and influencers
  • Create awareness, nurture, and educate key contacts within target accounts to drive more pipeline and accelerate sales opportunities
  • Design & execute 1:Few Account-Based Marketing (ABM) initiatives
  • Track, analyze, and optimize programs and ABM initiatives
  • Identify and act on opportunities to improve programs and ABM effectiveness through better audience segmentation, marketing techniques, and processes
  • Work cross-functionally with Sales, Sales Enablement, Strategy, Product Marketing, Creative Services/Digital, Customer Marketing, and Marketing Ops teams to ensure optimal orchestration and effectiveness of marketing programs
  • Build and maintain a complete and accurate account and contact database

Requirements

  • 10+ years of enterprise software marketing experience
  • Exceptional communication, writing, and organizational skills
  • Well organized with very high attention to detail
  • Expert in Microsoft Word, PowerPoint, and Excel
  • Self-directed and able to manage multiple projects under aggressive timelines and expectations
  • Proficient in delivering content via social media tools, including LinkedIn and Twitter
  • Working knowledge of Sigma, and marketing automation platform experience (Marketo)
  • Growth minded and a team player with a positive attitude

Preferred

  • Experience in administration, project coordination, and marketing operations
  • Experience in a high growth software or technology company

Benefits

  • Medical, dental, vision, and basic life insurance
  • Flexible PTO and company paid holidays
  • Retirement programs
  • 1% charitable giving program
Veeva Systems logo

Veeva Systems

3.6 Glassdoor

Veeva Systems Inc. is a leader in cloud-based software for the global life sciences industry. Committed to innovation, product excellence, and customer success, Veeva has more than 875 customers, ranging from the world's largest pharmaceutical companies to emerging biotechs. Veeva is headquartered in the San Francisco Bay Area, with offices in Canada, Europe, Asia, and Latin America. Visit the Jobs section for open positions and remember that correspondence to new applicants and existing candidates will only come from an official @veeva.com email address.

Founded in 2007
Pleasanton, CA, US
9.1K employees (994 in marketing)
66% recommend to a friend
78% CEO approval

Traffic Signals

Monthly Visitors
656.2K
Traffic Source Mix
Search
36.9%
Direct
41%
Referral
14.6%
Social
6.7%
Paid
0.6%

Headcount Trend

Current headcount: ~9.5K

Marketing Team

Marketing Team Size
323 (3% of company)
Median Career Experience
9 years
Median Tenure
4.1 years
Marketing Roles Posted (Last 30 Days)
8

Funding

Total Funding
$7M
Last Raise
$4M
Series Unknown, 18 years ago

Funding History

  • Jun 2008
    Series Unknown • $4M
  • Feb 2007
    Angel • $3M

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