Responsibilities

• Field Marketing Strategy & Planning - Own and develop the quarterly and annual field marketing plan and calendar for the Americas, aligned to regional revenue targets and sales priorities.
• - Translate business goals into a structured mix of programs, including events, campaigns, ABM initiatives, and industry engagements.
• - Allocate budget strategically across programs to maximize pipeline impact and ROI.
• Pipeline Generation & Event Orchestration - Serve as the central owner of all regional events — including trade shows, owned events, executive dinners, third-party sponsorships, and internal events.
• - Design and execute event strategies as pipeline-generating engines, ensuring clear targeting, account alignment, and follow-up plans.
• - Oversee end-to-end execution: audience segmentation, messaging, promotion, attendee acquisition, onsite experience, and post-event conversion.
• - Drive innovation in event formats and experiences to increase engagement, differentiation, and pipeline contribution.
• Sales Alignment & Regional Leadership - Partner closely with Regional Sales VPs and sales leadership to align marketing programs with account priorities, territory plans, and pipeline coverage needs.
• - Act as the primary liaison between Sales and Marketing, ensuring tight coordination on priorities, messaging, and execution.
• - Enable sales teams with relevant campaigns, events, and content to support prospecting, deal acceleration, and customer expansion.
• Campaign Execution & Cross-Functional Collaboration - Collaborate with Demand Generation, Product Marketing, and Digital teams to execute integrated, omni-channel campaigns within the region.
• - Ensure global campaigns and product launches are effectively localized and executed to drive regional impact.
• - Orchestrate multi-touch programs that combine digital and in-person experiences to accelerate buyer engagement.
• Performance, Analytics & Optimization - Establish and track key performance metrics, including pipeline generation, pipeline influence, conversion rates, and ROI.
• - Analyze program performance and funnel metrics to continuously optimize strategy, budget allocation, and execution.
• - Provide regular reporting and insights to sales and executive leadership on marketing impact and pipeline contribution.
• Customer Marketing & Advocacy - Partner with Sales to identify and secure customer participation in events, case studies, and regional marketing initiatives.
• - Support the development of customer stories and reference programs to strengthen credibility and pipeline conversion.