Responsibilities

• Lead regional field marketing strategy and execution across the U.S. and Canada, driving pipeline generation, revenue acceleration, and customer engagement in alignment with sales priorities.
• Own the end-to-end field marketing plan and calendar for the Americas, ensuring programs, events, and campaigns are strategically aligned to business goals and deliver measurable pipeline impact.
• Partner closely with Sales, Demand Generation, and Product Marketing to execute high-impact programs with a strong emphasis on events as a core pipeline driver.
• Own and develop the quarterly and annual field marketing plan and calendar for the Americas, aligned to regional revenue targets and sales priorities.
• Translate business goals into programs including events, campaigns, ABM initiatives, and industry engagements.
• Allocate budget strategically across programs to maximize pipeline impact and ROI.
• Serve as the central owner of all regional events — including trade shows, owned events, executive dinners, third-party sponsorships, and internal events.
• Design and execute event strategies as pipeline-generating engines, ensuring clear targeting, account alignment, and follow-up plans.
• Oversee end-to-end event execution: audience segmentation, messaging, promotion, attendee acquisition, onsite experience, and post-event conversion.
• Drive innovation in event formats and experiences to increase engagement, differentiation, and pipeline contribution.

Requirements

• 8–12+ years of B2B marketing experience, with a strong focus on field marketing in enterprise software or technology.
• Proven track record of building and executing field marketing plans that drive measurable pipeline and revenue impact.
• Deep experience managing and executing a wide range of events, including trade shows, executive programs, and owned events.
• Strong understanding of enterprise sales cycles, account-based marketing, and marketing attribution.
• Exceptional ability to partner with Sales and influence senior stakeholders.
• Highly organized with strong project management skills and the ability to manage multiple priorities simultaneously.
• Analytical mindset with experience using data to drive decisions and optimize performance.
• Excellent communication and presentation skills with executive presence.
• Willingness to travel up to 50%