Field Marketing Associate

Rancho Cucamonga, CA (Unknown)

$87K/yr – $96K/yrMid Level2+ years expFull time

Posted 3 weeks ago

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Job Summary

Own peer-to-peer and field marketing operations across physician education programs, with a focus on planning, logistics, and speaker engagement, while coordinating with sales, KOLs, product managers, and compliance to hit commercial objectives.

  • Peer-to-Peer Program Coordination: plan and execute dinners, wet labs and virtual events, manage logistics, and evaluate effectiveness to drive physician engagement.
  • Field Marketing Execution: lead field initiatives, manage invitations, SOWs, honoraria, and surgeon training, and align with product managers on slide decks.
  • Digital Campaign Support: rollout campaigns and email blasts, coordinate assets and messaging to ensure brand consistency.

Job Description

Responsibilities

  • Peer-to-Peer Program Coordination
  • Coordinate planning and execution of corporate peer-to-peer programs, including but not limited to dinners, wet labs, and virtual events.
  • Manage logistics across internal teams and external stakeholders (sales, marketing, KOLs, vendors).
  • Support speaker engagement processes, including Statements of Work (SOWs), contracting, and payment coordination.
  • Evaluate program effectiveness and independently recommend process improvements, future programming, and operational efficiencies to improve physician engagement and support commercial objectives.
  • Ensure programs are executed in alignment with brand and compliance standards.
  • Field Marketing Activities Support
  • Manage local Peer-To-Peer programs with the Surgical Sales Consultants (SSCs) by managing event invitation templates, speaker communications, statements of work, honorarium set up and coordinating with product managers on slide decks and surgeon training for presentations before scheduled events.
  • Lead operational execution of field marketing initiatives and independently coordinate project logistics to ensure successful delivery of physician education programs and commercial activities.
  • Assist in tracking program activities and supporting reporting needs.
  • Create invitations for dinner meetings, lunches, etc.
  • Partner with Sales and Marketing leadership to independently prioritize field marketing initiatives, coordinate cross-functional resources, and ensure alignment with commercial priorities.
  • Represent the Marketing department in field-facing initiatives by collaborating with physicians, key opinion leaders (KOLs), vendors, and Sales partners while supporting physician education programs and commercial initiatives.
  • Digital Marketing
  • Support rollout and execution of marketing campaigns (field-based and digital).
  • Execute email blasts through Constant Contact for US and OUS on a regular basis. Campaigns will be developed by the Product Managers and will follow the approval process before delivery.
  • Prepare advertising schedule per year including due dates, specs, and submission information as well as timely execution of deliverables provided by product managers.
  • Create calendar invitations for each advertisement due date for the Product Manager’s calendar.
  • Coordinate cross-functional efforts to ensure timely delivery of campaign assets and messaging.
  • Assist in maintaining consistency of product messaging across initiatives.

Preferred

  • Experience in healthcare, medical device, or ophthalmology is a plus

Benefits

  • Benefits starting Day One: Medical, Dental, and Vision Insurance 401(k) with Profit Share Bonus Opportunities Career Development Program Tuition Assistance (after 1 year of service) Cell Phone & Home Office Stipends Wellness & Employee Assistance Programs Company Events & Recognition And more!
New World Medical logo

New World Medical

3.9 Glassdoor

Founded in 1990, New World Medical manufactures ophthalmic surgical devices, including the world-renowned Ahmed Glaucoma Valve and the Kahook Dual Blade. The mission of New World Medical is to preserve and enhance vision by delivering innovations to benefit humanity. At New World Medical, we function in partnership with surgeons, providing them with the tools they need to positively affect clinical outcomes. We also believe in humanitarian endeavors, and support many charitable organizations through the donation of our surgical equipment.

Founded in 1990
Rancho Cucamonga, California, USA
248 employees (6 in marketing)
73% recommend to a friend
75% CEO approval

Traffic Signals

Monthly Visitors
2.9K

Headcount Trend

Current headcount: ~248

Marketing Team

Marketing Team Size
6 (2% of company)
Marketing Roles Posted (Last 30 Days)
1

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