Responsibilities

• Strategize and lead local store marketing campaigns, promotions, and programs in-market to drive sales, traffic, and brand awareness.
• Lead catering outreach and execution to drive incremental sales at franchise and company restaurants.
• Lead fundraiser and community give-back program execution at the local level, building programs that support restaurant sales and community goodwill.
• Execute on-site LSM tactics, including local activations, sponsorships, and community engagement events.
• Proactively identify underperforming stores or missed opportunities and lead corrective marketing plans with operators.
• Maintain deep, up-to-date knowledge of the Texas market landscape, competitive dynamics, and local trends to guide Operator marketing strategy.
• Provide hands-on troubleshooting and support for Operators executing LSM programs.
• Strategize and build in-market relationships with operators (company and franchise) across the Texas region, aligning them around local marketing priorities and establishing strong, trust-based partnerships.
• Lead regular in-person visits with franchise and company restaurants, executing local marketing plans and identifying opportunities.
• Establish brand presence at grand opening and community events throughout the region, building relationships with local media and community leaders to strengthen brand visibility.

Requirements

• Must be based in Dallas and able to travel extensively across Texas
• Bachelor's degree in Marketing, Communications, Business, or related field preferred.
• 1–3 years of marketing, field marketing, or franchise relations experience, ideally within food service, retail, or consumer-facing brands.
• Experience working directly with franchisees or independent business owners is a plus.
• Comfortable spending the majority of work time in the field and traveling regularly across the Texas market.
• Strong interpersonal and relationship-building skills, with the ability to build trust with franchise partners.
• Self-directed and able to manage time and priorities independently while working remotely from the field.
• Strong written communication skills, with the ability to provide clear, timely recaps and manage regular email correspondence.
• Comfortable representing the brand at community events, grand openings, and franchisee meetings.
• Valid driver's license and reliable transportation required.

Benefits

• Strong office culture recognized as a Great Place to Work® and driven by our core values: Simple. Together. Relentless. Ownership. Nimble. Growth
• Career growth opportunities
• Competitive pay and bonus potential
• Medical + Dental + Vision Insurance + HSA Savings Account
• 401(K) Retirement Plan with company match and immediate vesting
• Paid Vacation + Sick Pay + 12 Paid Holidays
• Employee Assistance Program
• Free El Pollo Loco food + restaurant discounts
• PerkSpot discounts program