Field Marketing Assassin (Cannabis)

USA (Unknown)

$85K/yr - $115K/yr (Est.)Mid LevelFull time

Posted 7 weeks ago

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Job Summary

Own field outreach across CT stores by driving in-store brand presence, staff education, and multi-brand storytelling that turns shoppers into product advocates.

  • In-store presence: ensure displays and shelf presence across the portfolio, visiting 2–3 stores per day and 20–30+ stores per month.
  • People & events: build budtender/manager relationships, run demos and pop-ups, and capture field content for social coverage.

Job Description

Responsibilities

  • Visit 2–3 dispensaries per day minimum
  • Execute displays, merchandising, product placement, ensure strong shelf presence across all brands in the portfolio
  • Complete 20–30+ strategic store visits per month
  • Build relationships with budtenders, managers, buyers; educate staff so they confidently recommend products
  • Run in-store pop-ups and demos; represent brands at events and activations
  • Deliver product education that drives customer engagement
  • Capture content from the field (photos/videos); support social media presence through store features, product highlights, event coverage
  • Learn and understand each brand story, product lines and differences, pricing tiers, target customer
  • Walk into any store and confidently represent every product in the portfolio
  • Public speaking + demos; multi-brand storytelling

Requirements

  • High energy
  • Strong people skills
  • Comfortable being in stores daily
  • Ability to manage time and hit 2–3 stores/day minimum
  • Strong communication + hustle mindset

Preferred

  • Cannabis industry experience
  • Brand ambassador / field marketing background
  • Event marketing experience
  • Sales experience (a plus)

Benefits

  • Mileage reimbursement
  • Travel reimbursement
  • Performance-based bonuses
  • Growth opportunities into sales leadership roles
  • Flexible schedule