Drive B2B field marketing to generate pipeline and accelerate deals through ABM programs, AI-enabled workflows, and targeted segment programs.

• Deal Creation: Build and execute demand programs that surface qualified opportunities for sellers, reducing prospecting burden and accelerating pipeline contribution.
• Deal Acceleration: Drive initiatives to expedite the sales cycle and improve conversion rates and deal size. Monitor and optimize visibility at each stage of the marketing funnel to ensure effective lead nurturing and conversion.
• Agent Creation & Workflow Automation: Design and build AI agents and automated workflows that streamline marketing processes. Leverage strong prompt development skills to translate business needs into effective AI use cases—crafting, testing, and refining prompts to generate high-quality outputs, scale content creation, and drive more efficient, repeatable execution.
• Segment Programs: Design targeted marketing programs for specific market segments to maximize engagement and ROI.
• Events: Plan, coordinate, and execute events that generate new deals.
• Sales Activation: Collaborate with sales teams to update and action on key initiatives in partnership with our enablement team.  
• Feedback Loop: Maintain feedback mechanisms to collect and analyze data from customers and sales teams, refining marketing efforts accordingly.