Responsibilities

• Execute regional field marketing programs that support pipeline development and customer engagement.
• Support pipeline progression efforts within assigned territories through targeted campaigns and sales collaboration.
• Execute field marketing plans aligned with established business priorities and regional goals.
• Leverage an AI-first stack to automate tactical execution—such as email sequencing and deck creation—freeing time for campaign execution and impactful human engagements.
• Collaborate with regional sales teams to support campaign alignment and territory priorities.
• Partner with regional sales teams to understand territory priorities and recommend field marketing tactics that support pipeline generation, opportunity acceleration, and account engagement.
• Execute integrated, multi-channel field marketing programs, including webinars, virtual events, in-person events, direct mail, and other engagement activities designed to generate demand and support pipeline development.
• Utilize ABM best practices, intent data, anonymous web behavior insights, and marketing technologies to identify high-priority accounts and execute targeted marketing programs.
• Leverage martech and AI-enabled tools to support personalized outreach, campaign execution, event logistics, and workflow efficiency.
• Monitor campaign, pipeline, and program performance metrics, including opportunity creation, conversion trends, engagement, and overall business impact, and share insights with stakeholders to optimize future initiatives.