Responsibilities

• Ownership and responsibility for keeping pulse on sales pipeline needs, delivering and defining top targets and ABM-ready leads as part of comprehensive campaigns designed to build and advance pipeline.
• Create and execute a strategic marketing plan that ensures messaging and campaign consistency designed to drive engagement with new prospects and achieve overall revenue and pipeline growth targets
• Work hand in hand with integrated marketing manager to employ a mix of creative tactics, including multi-touch, multi-channel nurture programs, content marketing; events; direct mail, social media
• Partner with sales leadership to monitor lead follow-up in the critical stages of buying journey and understand overall goals for the team and create custom plans designed to achieve those objectives; adjusting course as needed in response to changing conditions
• Partner with sales reps to understand ideal customer profiles, top target target accounts, and implement ABM strategy to engage and advance those target opportunities, holding sales partners accountable as it pertains to campaigns and pipeline build success
• Help measure ongoing sequences to ensure optimization of outreach efforts and at the appropriate stage of the buying cycle
• Closely monitors the ABM dashboard for any new insights/trends to help improve our overall ABM approach
• Work closely with members of the marketing team (product marketing, creative services, digital marketing) as well as others in sales, product, operations and technology teams.
• Keep the marketing team updated on progress with sales reps to ensure the team is adjusting approach based on feedback from sales
• Attend customer and prospect meetings to stay informed on market conditions and buyer personas