Responsibilities

• Build our event program from the ground up: power-user education (user groups, workshops) and executive thought leadership (command staff programming on AI, governance, and digital transformation)
• Partner with Customer Advocacy and FDE to design curricula with genuine training value, not content wrapped around an agenda
• Own field programs including user gatherings, executive events, roundtables, and workshops, tailored to each audience
• Build customer communities that connect peers and deepen engagement
• Work with trade associations to build Peregrine's presence in target segments
• Build repeatable programs that surface and accelerate expansion
• Partner with Customer Advocacy and Content to activate champions through speaking and storytelling
• Measure impact against clear KPIs: attendance and NPS, expansion and referral pipeline, and adoption alongside Customer Advocacy

Requirements

• 4+ years of experience in customer marketing, field marketing, account-based marketing, or a related role.
• Experience developing high-touch, first-party customer programs, events, communities, or account-based campaigns.
• Strong understanding of how customer marketing can support expansion, retention, advocacy, and long-term customer value.
• Experience partnering closely with Customer Advocacy and Sales teams to identify priorities and translate them into marketing programs.
• Strong program development skills, with the ability to move beyond one-off events and build repeatable motions that can scale across regions and customer segments. Experience building out training curricula a plus.
• A strong customer orientation and ability to understand what will genuinely be useful and valuable to customers, rather than simply creating another marketing touchpoint.
• Excellent project management skills and the ability to manage multiple programs, stakeholders, and timelines simultaneously.
• Strong written and verbal communication skills, with comfort engaging customers and senior internal stakeholders.
• Experience with Salesforce, HubSpot, or similar CRM and marketing automation platforms.
• Willingness to travel regularly to support customer programs and regional engagement.

Preferred

• Experience in public sector, public safety, or state and local government is highly desirable.
• A point of view on AI governance or public sector digital transformation, or you're eager to develop one.
• You're energized by connecting people, ideas, and opportunities in ways that create value for both customers and the business