Responsibilities

• Own end-to-end trade show and conference logistics, including vendor coordination, budgeting, staffing, metrics tracking, and on-site execution, ensuring high-quality experiences and results delivery.
• Plan and execute highly impactful field marketing events that generate qualified leads, accelerate sales opportunities, and strengthen customer relationships, including executive dinners, account-specific events, and ABM programs.
• Collaborate closely with sales teams to identify key accounts and develop tailored marketing strategies that engage prospects.
• Work effectively across GTM to provide campaign and demand programs for pre-event and post-event support, ensuring the delivery of event KPIs.
• Partner with sales teams to understand segment and regional priorities, account needs, and revenue targets, translating them into actionable field marketing plans.

Requirements

• 3-5+ years of experience in event marketing, field marketing, or trade show management within a B2B SaaS or technology environment.
• Proven history of managing trade shows and conferences end-to-end, including strategy, logistics, vendor management, and on-site leadership.
• Strong project management skills, with the ability to juggle multiple events, deadlines, and stakeholders while maintaining exceptional attention to detail.
• Data-driven mindset, with the ability to track metrics, evaluate event ROI, and optimize programs based on performance insights.
• Excellent communication and interpersonal skills, with the ability to influence stakeholders and represent the brand professionally at events.
• Creative problem-solving abilities and a bias for action—comfortable operating in a fast-paced, high-growth environment.
• Proficiency in marketing and event tools (e.g., Eloqua, On24, Salesforce) is a plus.

Benefits