Field and Event Marketing Lead

Birmingham, AL (Remote)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Drive local field marketing efforts for a consumer services brand, coordinating campaigns, events, and partnerships across assigned markets.

  • Must-have: multi-location marketing or events experience
  • Standout: willingness to travel up to 80% and represent the brand publicly

Job Description

Responsibilities

  • Execute localized marketing campaigns, promotions, and events across assigned markets
  • Directly support pre-opening, opening, and post-opening marketing initiatives for new locations
  • Ensure brand standards and messaging are consistently applied at the local level
  • Help create memorable customer experiences that strengthen brand loyalty and community connection
  • Serve as a brand ambassador within assigned markets
  • Identify and execute local marketing opportunities that increase brand visibility and drive traffic
  • Research, recommend, and support participation in community events, sponsorships, festivals, fundraisers, and local partnerships
  • Coordinate on-site event execution, including setup, promotional materials, staffing support, and customer engagement
  • Build and maintain relationships with community organizations and local business partners
  • Represent company at local events, grand openings, sponsorship activations, and community initiatives (occasional evenings and weekends required)

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or related field preferred
  • 1–3 years of experience in marketing, events, hospitality, retail, or field operations preferred; open to considering driven recent college graduates
  • Experience in multi-location, retail, franchise, or service-based environments a plus
  • Ability to work flexible hours, including occasional evenings and weekends for events
  • Strong execution and organizational skills
  • Detail-oriented with the ability to manage multiple priorities
  • Clear communicator with strong follow-through
  • Comfortable representing the brand at community events and public-facing activations
  • Comfortable working cross-functionally and in fast-paced environments
  • Willingness to travel to field locations as needed