Field & Brand Marketing Coordinator (Part-Time) - Diskin Cider

Nashville, TN (Hybrid)

Salary Not AvailableEntry Level2+ years expPart time

Posted 2 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Own local community and social marketing in Tennessee, turning events, grassroots partnerships, and content into recognizable brand presence.

Social and content ownership: manage Instagram, TikTok, Facebook, post cadence, and brand voice.
Event and activation lead: coordinate activations, festivals, tastings, and retailer/partner relationships.
Local growth and partnerships: support grassroots campaigns and expansion into new Tennessee markets.

Responsibilities

Assist with our social media strategy across Instagram and Facebook. Work on reinvigorating our TikTok account.
Create and capture engaging content including photos, video, reels, and event coverage.
Help maintain a consistent brand voice and visual identity.
Coordinate content calendars and marketing campaigns.
Make minimum 2 posts per week across all social media platforms, aligning with team before posting with a goal to own the strategy after training period.
Represent the brand at festivals, tastings, promotions, and community events.
Coordinate logistics and setup for activations and samplings.
Build relationships with retailers, bars, restaurants, and distributor partners.
Support local grassroots marketing efforts and partnerships.
Manage small event staff team and hire more help as needed.

Requirements

2+ years of experience in marketing, social media, events, or brand promotion.
Strong understanding of Instagram, TikTok, and short-form content creation.
Comfortable working independently and managing multiple projects.
Excellent communication and organizational skills.
Ability to work occasional evenings and weekends for events.
Passion for craft beverage, hospitality, food & beverage, or lifestyle brands preferred.
Experience in alcohol beverage marketing is a plus, but not required.

Nice to Have