Field Activation Manager

Philadelphia, PA (Remote)

$90K/yr – $120K/yrSenior Level5+ years expFull time

Posted 2 days ago

Job Summary

Own and drive local activation by leading the Activation team, managing budgets, and shaping strategy with market insights.

  • Lead and coach the Activation team to execute local activation programs
  • Manage budget, reporting, and governance for the local unit
  • Partner with client networks and market stakeholders to source opportunities and drive strategy

Job Description

Responsibilities

  • Legal and Compliance Accountability . Enforce and monitor all legal and marketing code guidelines with direct reports
  • Staff Management. Hire, onboard, and coach local Activation team, providing mentorship, and career development
  • Activation Strategy . Plan, track, and drive opportunities for team using market-level channel intelligence
  • Network Relationships . Communicate regularly with client network to align on activation activity for local team
  • Budget Management. Manage financial responsibilities for local unit, including account support and T&E planning
  • Agency Engagement. Leads key initiatives on behalf of designated team including:
  • Category knowledge and skills training
  • Point of Sale Management
  • Programming implementation
  • Brand, market, competitive and consumer insight curation

Requirements

  • College degree (4-year) or B.A./B.S. equivalent with focus on Communications, Marketing or Business strongly encouraged
  • Minimum 5 years of experience in the bev-alc industry
  • 2-3 years people management experience preferred
  • Proven strong customer relationship experience
  • Strong budget management skills
  • Knowledge of liquor laws, regulations, and rules
  • Deep understanding of market trends and competition activity is an asset
  • Excellent written and verbal communication skills
  • Persuasive selling and negotiation skills are required to develop and maintain strong relationships
  • Ability to work remotely

Preferred

  • Event management experience is a plus
  • Bilingual (English and Spanish-speaking) a plus

Benefits

  • This position offers incentive opportunities plus full benefits including Medical, Dental, Vision, 401k with match, PTO time and more!

Salaries

Posted range

$90K/yr – $120K/yr

Taken straight from the job posting.

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Field Activation Manager

Enthuse-Marketing · Philadelphia, PA · Remote