External Communications Senior Associate, Branded Card

New York City, NY (On-site)

$93K/yr – $145K/yrSenior Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own media relations and executive communications for a financial services brand, coordinating with marketing, legal, controls and agencies to shape campaigns and moments.

  • Lead proactive outreach and influencer programs tied to card launches and milestones
  • Partner with executives and cross-functional teams to plan, execute and measure campaigns
  • Shape internal and external storytelling to protect and elevate reputation

Job Description

Responsibilities

  • Help develop and execute strategic communications and PR campaigns that support business priorities
  • Partner with marketing, legal, controls, business leaders, external partners and agencies to execute campaigns across channels
  • Conduct proactive media outreach, assist with earned influencer engagement programs and support media moments tied to Freedom, Slate and Small Business card campaigns, launches and milestones
  • Draft a variety of communications materials, from media pitches and press releases to executive briefing materials, reactive statements and social media copy
  • Help to oversee and collaborate with communications/PR agency on campaign planning, execution and measurement
  • Protect and enhance the reputation of the firm - both externally and among employees
  • Partner with internal stakeholders to identify and advance storylines across Freedom, Slate and Small Business cards

Requirements

  • 4+ years of experience in a communications/PR or marketing role
  • Proven success in proactive and reactive media relations and in executing PR campaigns that deliver positive coverage and support business goals
  • Experience in social media management and influencer engagement
  • Experience working in financial services, credit cards, small business products or consumer-facing brands
  • Relationships with lifestyle and/or business/finance media
  • Some domestic travel
  • Outstanding judgment and interpersonal skills, including partnering effectively with executives, peers and other functional groups across the company
  • High level of independence, energy and integrity, demonstrating respect for a diversity of opinions and styles, and taking accountability / accepting responsibility
  • Negotiation and influencing skills
  • Experience with applying measurement tools to demonstrate success
  • Fluency across social media and other multi-media channels, including in managing social media messaging

Preferred

  • Experience in a large organization
  • Experience in a PR agency setting
  • Executive communications experience and comfort supporting senior leaders
  • Experience working on an integrated marketing team

Benefits

  • We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location.
  • Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.
  • We also offer a range of benefits and programs to meet employee needs, based on eligibility.
  • These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.
  • Additional details about total compensation and benefits will be provided during the hiring process.

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