Responsibilities

• Lead UX / UI design and brand experience initiatives from within the Marketing org, partnering with cross-functional stakeholders.
• Synthesize complex business goals into clear, actionable design strategies that result in refined user experiences and interfaces.
• Drive customer journey mapping and experience strategy across acquisition, engagement, and retention touchpoints for WSJ, WSJ+, and Dow Jones brands.
• Collaborate and align with Subscription Strategy, Acquisition and Events teams to translate business goals into UX objectives and audience-centric experiences, and define design briefs.
• Understand and define project architecture from vision to execution, draft project roadmaps to build coalition and guide progress.
• Deliver hands-on design: wireframes, user flows, UI, and visual assets—ensuring brand consistency and design excellence.
• Incorporate AI tools to enhance efficiency and speed, without compromising quality
• With your team, oversee the brand experience across touchpoints — connecting the dots, identifying gaps, and implementing cross functional design solutions.
• Bridge Brand and Design & Research teams to integrate brand design standards and visual identities into UX design systems, working toward building a single source universal design standards for digital surfaces .
• Guide and design UI to meet standards for brand consistency and visual design excellence.

Requirements

• 10+ years of experience in UX and brand design
• 4+ years in a lead or management role, directing cross functional teams on complex projects from concept through execution
• Strong process orientation and systems thinking—able to balance long-term brand vision with near-term tactical execution
• A passion for mentoring and developing design talent, especially in upskilling visual designers into well-rounded UI designers with strong UX foundations
• Strong understanding of how brand, UX, and marketing intersect to shape customer experience
• Proven ability to lead both strategic planning and design conversations and execute UX/UI design hands-on
• Portfolio demonstrating end-to-end design ability across brand-led initiatives with a focus on customer journey
• Deep knowledge of UX best practices, content strategy and hierarchy, and strategic thinking
• Hands-on experience with visual identity, wireframes, user flows, and prototyping
• Experience maintaining or evolving design systems and brand standards
• Refined visual and typographic sensibility with a dedication to craft, UI, and design excellence
• Strong organizational and project management skills across concurrent initiatives in a matrixed environment
• Excellent communication and stakeholder management across marketing, brand, UX, and product teams — with the ability to effectively present to and influence stakeholders
• Integration of AI tools in current workflows
• Expertise in design tools like Figma and Adobe Creative Suite
• BA/BS in Design, UX, HCI, or related field preferred.

Preferred

• BA/BS in Design, UX, HCI, or related field preferred.

Benefits

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Insurance Plans
• Lifestyle programs & Wellness Resources
• Education Benefits
• Family Care Benefits & Caregiving Support
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program Learn more about all our US benefits