Executive Vice President, Analytics

New York City, NY (On-site)

$176K/yr – $300K/yrSenior Level15+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the measurement and data foundation for cross-channel growth, translating campaign results into actionable media insights while leading a large analytics team and shaping an AI-enabled decisioning operating model.

Own the data foundation, measurement ecosystem, and operating model across US and global markets
Drive analytics maturity and automation to reduce manual work and enable faster decisioning
Advise clients and internal teams on strategic data and AI-enabled approaches to growth

Job Description

Be the visionary, creating the data foundation, measurement ecosystem, operating model, and AI-enabled decisioning capabilities that power business growth and marketing effectiveness, in the US and globally
Contribute intellectual capital regarding measurement, analytics, research and insights
Develop and deploy a strategic vision for the team, analytics maturity roadmap and a consistent and repeatable measurement process
Lead and manage a sizable team of data experts and media analysts, with visibility and oversight of Paid Media, CRM, Creative & Data, Tech & Tools (Epsilon/Connected ID) to support client transformation needs
Develop and recommend best practices in data processing and reporting automation to reduce the reliance on manual labor for basic functions; includes developing and delivering POVs to support
Identify the most effective and immediate methods of converting campaign results into actionable media and programmatic insights
Provide strategic and tactical data and analytics recommendations to clients and key stakeholders
Help evaluate and recommend partners and solutions to continuously drive innovation and operational excellence
Be a trusted advisor and liaison to the client and internal teams to transform the operating model for efficiencies and support the roll out of AI-enabled decisioning capabilities than can power business growth, both internally and externally

Minimum 15 years of experience, with minimum of 5 years of agency experience
Experience with Business Intelligence tools (PowerBI, Databricks, Tableau, etc.), Ad Tech/Mar Tech (Adobe, Liveramp, Salesforce, CleanRooms, etc.) and relational databases (eg. SQL Server)
Digital attribution & incrementality measurement experience
Experience working with RMNs & innovative AI solutions
Robust knowledge and experience of third party and rich media ad serving along with site-side tracking technologies across mobile, video and display
Experience with utilizing and/or modelling multiple data sources simultaneously, identifying and procuring third party data
Deep knowledge and experience across the media landscape both addressable and non-addressable channels
Expertise in leveraging the digital data ecosystem. Advanced digital data market experience, including social and mobile data experience
Understanding of broad range of online advertising media channels from Search, Display, Email, Contextual, Social, Online Video – understand a holistic view of a Paid, Owned, Earned
Robust understanding of online measurement and analytics, with the ability to provide meaningful insight to the client as well as internal teams

medical coverage, dental, vision, disability, 401K, parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off

Zenith

3.7 Glassdoor

Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe [Euronext Paris Fr0000130577, CAC40].

Founded in 1988

Лондон, Англия, GBR

5.6K employees (1,571 in marketing)

www.zenithmedia.com

73% recommend to a friend

80% CEO approval