Own platform-native content at scale with revenue-driven formats, creator partnerships, and multi-channel storytelling across TikTok, YouTube Shorts, Instagram, Pinterest, WhatsApp, and more.

• Manage and develop a high-performing bench of producers and editors who can independently deliver platform-native, revenue-driving content at scale.
• Create new content formats, franchises, and discovery buckets consistently reaching new audiences and driving engagement, advertiser interest, and repeat sponsorship opportunities.
• Identify new and emerging platform opportunities for KCL that ultimately expand and diversify our audience while driving revenue growth.
• Develop and execute platform-native storytelling that thrives across emerging and established channels, including TikTok, Instagram, YouTube Shorts, Pinterest, WhatsApp, and Marco Polo, with each channel optimized for how audiences naturally consume content.
• Oversee and improve upon sponsored editorial, social video, and integrated campaigns that feel organic to the KCL voice while delivering measurable partner value.
• Identify and own opportunities for webinars, podcasts, and new media initiatives to become scalable sponsorship vehicles with strong audience retention and repeat advertiser investment.
• Develop and oversee scripts, creative concepts, and storytelling that consistently balances brand authenticity, performance metrics, and shopper trust.
• Oversee and execute sponsored campaigns that move seamlessly from concept through execution with strong client satisfaction, performance delivery, and minimal operational friction.
• Consistently present, collaborate, and execute on creative ideas and input that strengthen both proactive and reactive RFP responses, increasing win rates and expanding revenue opportunities.
• Track campaign performance insights that feed continuous improvement-creating smarter repeatable playbooks.