Responsibilities

• Develop and update sales enablement tools like product demo scripts, sample courses, and walkthroughs to maximize engagement and conversion of leads, particularly mid-funnel and bottom-of-funnel contacts.
• Conceive of and execute internal marketing campaigns and sales trainings to foster engagement and execution from the sales team.
• Ensure sales partners are well equipped with information regarding new products, features, campaigns, promotions, and sustaining marketing efforts.
• Create competitive battlecards, product messaging, sales tools, and playbooks for key market segments (i.e. community colleges). Ensure sales team clarity on discipline and course-specific product value, features, and pedagogical insights.
• Develop Support channel partners with go-to-market strategies and co-selling approaches.
• Deepen market awareness, trust, and affinity by cultivating relationships with instructors, department leads, and technology decision-makers.
• Elevate discipline and/or course brand presence through targeted, live and virtual events , workshops, conference experiences.
• Foster strategic collaboration via user groups, and peer networking sessions and learning groups.
• Coach and supports Field Marketing Managers, fostering a collaborative culture grounded in accountability, innovation, and continuous improvement.
• Provide direction and leadership on standardizing Field Marketing workflows and deliverables including ensuring that the team is exercises competency in both core field marketing skills, as well as AI-supported processes, tools, and analytics.

Requirements

• Bachelor's Degree
• A minimum of 5 years experience as a Marketing Manager
• 3-5 years experience in Field Sales and/or Field Marketing
• Systems-thinker who can quickly analyze and synthesize data to identify and clearly articulate pathway(s) to implement new objectives and workflows for themselves and their team
• Team oriented with a positive can-do attitude, experienced working in a cross functional role with highly distributed teams
• Ability to work cross-functionally to create personal and team goals that contribute to a shared vision, even amid ambiguous or new situations
• Ability to quickly identify and respond to market trends
• Technically savvy - able to quickly attain deep knowledge of our products, solutions, and industries we play in
• Strong presentation skills

Preferred

• 3-5 years of Sales or Product Training experience
• Knowledge of PowerBI, Salesforce, and Gemini
• Excellent communicator and cross-functional partner, great at building relationships
• Experience with AI-supported marketing workflows, tools, and analytics
• EdTech or Higher Ed Publishing experience

Benefits

• Competitive pay and bonus plan
• Generous Health Benefits (Medical, Dental, Vision)
• Contributions to your 401k retirement account through Fidelity
• Generous paid time off, sick time, floating holidays, and paid holidays ( Spring Reset Day , Juneteenth, Indigenous People's Day, Election Day, and more !)
• Employee Assistance Program, Education Assistance Program
• 100% employer-paid life and AD&D insurance
• And much more!