Executive Director, Strategy - CREO

Chicago, IL (Hybrid)

$150K/yr – $250K/yrSenior LevelFull time

Posted 5 weeks ago

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Job Summary

Own the creative vision across client engagements, translate strategy into creator powered concepts, and lead a cross functional team to deliver measurable outcomes.

  • Creative leadership: set standards, ensure insight led, differentiated work aligned with brand KPIs.
  • Creator led processes: develop native workflows that enable creators to contribute to campaign ideas.
  • Cross functional collaboration: partner with Analytics, Paid Media, Production, and Account Management to balance ambition with commercial rigor.

Job Description

  • Develop and lead the creative vision, standards and creative output across Creo's client engagements, ensuring alignment with cultural moments, client objectives and market trends.
  • Set the creative direction and standards across all high-impact client initiatives and new business, ensuring work is insight-led, differentiated, and creatively compelling while commercially grounded.
  • Establish and uphold agency-wide standards for creative excellence, ensuring consistent quality, innovation, effectiveness and craft across all creative outputs.
  • Interrogate creative briefs to uncover core challenges, identify hidden opportunities, and clearly communicate creative direction and deliverables to internal teams and clients.
  • Serve as the creative lead translating strategic direction into compelling campaign concepts, content architectures, creator-first storytelling opportunities and creative systems that drive measurable results.
  • Develop creator-native creative processes that enable creators to meaningfully contribute to, shape and evolve campaign ideas.
  • Lead and mentor a creative team, coaching creative personnel at all levels on strategic thinking, craft, career progression, and performance management.
  • Define creative briefing, review and feedback processes that elevate creative craft, improve consistency and strengthen the overall quality of creative output.
  • Partner with strategy and production teams to establish ideal environments and processes for creativity to thrive while maintaining commercial rigor and project feasibility.
  • Conduct deep research to understand audience needs, emotions, and aspirations, translating insights into creative strategies that align influencer casting and content to brand KPIs and business outcomes.

Marketing Team

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