Executive Director - Search, Social and Media (Home Lending)

Columbus, OH (On-site)

$171K/yr – $260K/yrSenior LevelFull time

Posted 2 weeks ago

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Job Summary

Own and scale the mortgage acquisition marketing function, leading a 10-15 person team, managing multi-million dollar budgets, and partnering cross-functionally to target Chase customers with the right message at the right time.

  • Lead a 10-15 person marketing team to drive mortgage market share growth.
  • Collaborate across sales, product, analytics, and risk to execute data-driven campaigns.

Job Description

Responsibilities

  • Lead a team of ten to fifteen marketers to drive improvements in mortgage market share
  • Manage a multi-million dollar budget associated with all programs and forecast expected spend each month
  • Lead and develop acquisition marketing strategies to identify the home lending needs of Chase customers using search, social and media channels
  • Partner with sales, product, digital, analytics, technology, execution and risk teams to help identify opportunities to engage the right customers at the right time, with the right message
  • Play a pivotal role to develop and implement key programs and marketing initiatives by working closely with our analytics teams to leverage data and propensity models
  • Successfully manage, and influence their own team, plus cross-functional resources, to execute initiatives on time, on budget and with quality
  • Monitor and report program trends and results along with recommendations for improvement
  • Review and optimize targeting methods, offers and messaging based on maximizing returns

Requirements

  • Strong digital marketing experience in a financial services firm or large corporate firm environment, with a record of launching and managing successful marketing campaigns.
  • Self-starter with ability to grasp concepts quickly and collaborate with business partners for information to shape a comprehensive and successful marketing strategy
  • Strong strategic planning and execution skills. Team player with a positive, can-do attitude; must be comfortable with continuously changing opportunities and priorities
  • Highly organized with exceptional ability to analyze data, draw conclusions and make data-based recommendations
  • Strong relationship development and negotiating skills; able to earn respect and trust among internal and external business partners and team members. Skilled and comfortable at working in a highly matrixed organization with continuously changing priorities
  • Creativity and innovation with a focus on constant measured improvement
  • Excellent communication skills, both verbal and written, with ability to present to varied and large audiences, including executive updates
  • A leader that people want to follow, who is able to engage a team and develop high performers
  • Well-developed ability to attract, train, develop, motivate, and retain employees

Benefits

  • comprehensive health care coverage
  • on-site health and wellness centers
  • a retirement savings plan
  • backup childcare
  • tuition reimbursement
  • mental health support
  • financial coaching and more
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JPMorganChase

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With a history tracing its roots to 1799 in New York City, JPMorganChase is one of the world's oldest, largest, and best-known financial institutions—carrying forth the innovative spirit of our heritage firms in global operations across 100 markets. We serve millions of customers and many of the world’s most prominent corporate, institutional, and government clients daily, managing assets and investments, offering business advice and strategies, and providing innovative banking solutions and services.Social Media Terms and Conditions: https://bit.ly/JPMCSocialTerms© 2024 JPMorgan Chase & Co. All rights reserved. JPMorganChase is an Equal Opportunity Employer, including Disability/Veterans.

New York, New York, USA
219K employees (4,490 in marketing)
81% recommend to a friend
89% CEO approval

Traffic Signals

Monthly Visitors
2.3M
Traffic Source Mix
Search
32.4%
Direct
41.2%
Referral
25.5%
Social
0.4%
Paid
0.4%

Headcount Trend

Current headcount: ~218.8K

Marketing Team

Marketing Team Size
2,953 (1% of company)
Median Career Experience
25 years
Median Tenure
8.6 years
Marketing Roles Posted (Last 30 Days)
49

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