Executive Director, Marketing Science at Omnicom Media US H&S | Atlanta, GA | $150K/yr – $250K/yr

Executive Director, Marketing Science

Atlanta, GA (Hybrid)

$150K/yr – $250K/yrDirector/Executive13+ years expFull time

Posted 3 months ago

The other 99% submit and hope. You're about to do something different.

Drive data-driven marketing sciences leadership for a senior client-facing role, owning strategy, data integration, and audience solutions at scale.

Own the vision and roadmap for marketing sciences across clients
Must-have: 13+ years of data and analytics experience in advertising, consulting, or digital marketing
Standout: Mentoring teams, building playbooks, and driving revenue growth for Marketing Sciences

Set the vision, strategy and roadmap to deliver bleeding-edge marketing sciences solutions on your portfolio of clients
Defining and executing the data strategy: Uncover data needs/opportunities and develop a practical roadmap to get maximum value from 1 st , 2 nd and 3 rd party data through integration and augmentation
Develop relationships with clients by providing strategic advisory on how data and analytics can help unlock strategic opportunities
Encourage creative use of data to solve client’s business challenges and support client’s growth, in close alignment with Planning and Investment teams
Provide thought leadership around analytics, research, measurement, and ad-technology concepts / methods / tools
Develop best in class audience solutions, in collaboration with Planning and Investment teams
Become a trusted advisor to client leads and senior clients and consult on audience strategy, measurement, and advanced analytics
Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization
Share POVs regarding industry changes in the data and analytics space (future of measurement, new data solutions like clean rooms, attention measurement, etc.)
Investigate the impact of new data sources and technologies on the future of marketing and the vertical our brands are operating

13+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting
A university degree
Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data)
Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development
Expertise in audience-based marketing and data-driven advertising
Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics
Problem-solving skills to drive issues to resolution
Proven leadership ability and strong, impactful client relationship experience
Stellar communication and presentation skills; ability to translate unstructured business solutions into innovative customer marketing programs
Ability to train and coach colleagues for growth: organized, detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management
Comfortable working in ambiguous situations
Passionate about driving change by adopting emerging technologies in the advertising space
Education and Experience: A university degree and 13+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting

Knowledge of agency-side media campaign planning and execution process is desirable, but not required
Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development
Bright, proactive communicator capable of translating complex analytics into client-facing value