Responsibilities

• Set the multi-year marketing strategy for PDS and Property Management, aligning with JLL’s enterprise vision and market growth priorities.
• Serve as the senior advisor on brand, demand, and client engagement strategy for business-line executives.
• Translate business goals into clear marketing objectives, KPIs, and investment plans that support sustainable global growth.
• Define and evolve market positioning to differentiate JLL across buyer segments, industries, and geographies.
• Govern messaging across campaigns, sales enablement, thought leadership, and product/service positioning to ensure clarity, consistency, and competitive strength.
• Lead development of web content, digital experience, and social presence for both business lines.
• Design and oversee multi-touch, multi-channel marketing programs—digital, content, ABM, events, PR, paid media—that drive revenue impact across the client lifecycle.
• Build demand generation engines that accelerate pipeline quality, conversion velocity, and cross-sell opportunities.
• Oversee product launch marketing, segment-based campaigns, and cross-functional go-to-market efforts.
• Build and optimize the marketing operating system, including processes, workflows, technology, and global governance.

Requirements

• BS/BA in Marketing, Business, Communications, or related field; MBA preferred.
• 15+ years of B2B marketing experience with substantial portfolio marketing ownership and demonstrated impact.
• Experience in Project & Development Services Marketing and Property Management Marketing.
• Management experience required, including leadership of managers of managers and oversight of global or multi-region teams.
• Proven track record developing and executing large-scale, multi-channel marketing strategies that drive measurable pipeline and revenue growth.
• Experience partnering closely with Sales and executive leadership to translate business needs into scalable marketing programs.
• Highly skilled in analytics, forecasting, measurement frameworks, and decision-making grounded in data.
• Demonstrated excellence in stakeholder management within complex matrixed environments.
• Experience managing substantial budgets, marketing technology stacks, and vendor ecosystems.
• Strong executive presence, communication skills, and ability to influence across all levels of the organization.
• Demonstrated ability to think innovatively while building disciplined, repeatable processes and operating structures.