Responsibilities

• Provide strategic leadership for the integrated marketing of the Freedom & Slate portfolio, setting vision, priorities and messaging strategies to achieve business objectives.
• Oversee the planning, launch, and management of large-scale, multi-channel marketing campaigns for Freedom & Slate cardmembers.
• Lead and mentor a team of senior marketers, fostering a culture of innovation, accountability, and continuous improvement.
• Direct agency partners in the development of creative assets, messaging, and brand positioning.
• Build and maintain strong partnerships with Brand, Media, Social, PR and Events teams to ensure alignment and maximize impact.
• Collaborate with Analytics, Product, Finance, Legal, and other key stakeholders to develop robust business cases and inform marketing strategies.
• Design and optimize channel roadmaps for growth, efficiency, and customer engagement.
• Champion a test-and-learn agenda, leveraging data-driven insights to refine marketing tactics and drive continuous improvement.
• Monitor campaign performance, analyze key metrics, and translate insights into actionable recommendations.
• Present strategies, business cases, and results to executive leadership, influencing decision-making at the highest levels.