Responsibilities

• Design and execute a strategic, tiered KOL development plan that deepens relationships with national, regional, and emerging retina opinion leaders.
• Develop a comprehensive engagement framework spanning advisory boards, 1:1 executive engagements, informal dinners, scientific forums, and collaborative partnerships.
• Identify and cultivate relationships with high-influence retina specialists across academic medical centers, community retina practices, and centers of excellence.
• Establish tiered KOL segmentation aligned with commercial priorities, scientific influence, and advocacy potential.
• Drive clinical conviction and scientific credibility for DURAVYU among the retina community.
• Recruit, hire and lead field-based Field Marketing Manager team. Represent EyePoint to the retina thought leader community.
• Partner with Medical Affairs on field-based insight development.
• Work closely with Marketing Operations and Analysis to provide strategic insights to inform marketing decisions.
• Build and manage a nationwide retina advocacy network across academic and community settings.
• Identify and engage next-generation retina leaders, fellowship directors, and rising KOLs.

Requirements

• Bachelor's degree required; MBA or advanced degree preferred.
• 12+ years of pharmaceutical or biotechnology commercial experience with significant focus on KOL engagement, physician advocacy, or field-based marketing.
• Demonstrated success building and managing physician opinion leader networks and advocacy programs.
• Experience designing and executing KOL engagement strategies in specialty therapeutic areas.
• Strong cross-functional collaboration experience with Medical Affairs, Sales, and Marketing teams.
• Experience working in a pre-launch or emerging commercial organization.
• Proven ability to build relationships with academic and community physicians at all levels.
• Deep understanding of the retina disease space, retina practice dynamics, and physician engagement models.
• Strong knowledge of pharmaceutical compliance requirements for KOL interactions and advocacy programs.
• Exceptional relationship management, communication, and interpersonal skills.

Preferred

• Ophthalmology or retinal disease market experience.
• Experience with retina congresses and retina KOL networks.
• Biotechnology launch experience within a pre-commercial or emerging-growth organization.
• Digital and social media advocacy experience.