Responsibilities

• Develops and implements a comprehensive digital strategy that amplifies CBS thought leadership across platforms and channels.
• Guides the continuous evolution of CBS’s content ecosystem, identifying opportunities to enhance user experience, expand reach, and modernize tools and infrastructure.
• Ensures seamless integration of content strategy and digital execution so that messaging, storytelling, and platform experiences reinforce one another.
• Identifies and builds distribution opportunities in the evolving media landscape, including emerging channels and potential partnerships.
• Directs the Senior Director of Digital Marketing and Technology and the broader Digital Marketing and Technology team in advancing KPIs, analytics frameworks, dashboards, and performance reporting that inform strategic decision making.
• Sets site strategy for the flagship website and oversees execution of site updates and redesigns as needed.
• Leads digital product development, platform modernization, and innovative technology adoption, including site redesigns, new feature rollouts, and cross platform enhancements.
• Champions audience centered digital transformation across the School, ensuring stakeholders are supported through change and aligned to the broader strategic vision.
• Defines and evolves data-driven insights based on School goals.
• Sets the editorial vision and standards that shape how CBS presents its ideas, research, and expertise to external and internal audiences across channels and media types.

Requirements

• Bachelor’s degree required.
• Minimum of 7-10 years of progressively responsible experience in content strategy, editorial execution, or related fields.
• Demonstrated success in both strategic planning and hands-on content development across multiple formats.
• Demonstrated success developing and executing multichannel content strategies and thought leadership platforms at scale.
• Track record identifying, championing and onboarding new distribution channels, content types or editorial approaches
• Significant experience leading digital transformation initiatives, including platform redesigns or digital product launches.
• Exceptional editorial judgment with experience overseeing high volume, high stakes content development.
• Strong organizational, analytical, and project management skills with the ability to manage multiple priorities in a fast paced environment.
• Proven ability to lead cross functional teams and influence senior stakeholders.

Preferred

• Master’s degree preferred.
• Experience in higher education, mission driven organizations, or similarly complex institutions.
• Experience in business and or/financial content
• Familiarity with digital analytics tools, CMS platforms, SEO strategies, and audience growth methodologies.
• Experience launching or managing editorial products such as newsletters, podcasts, video series, or research platforms.
• Understanding of user experience design, accessibility standards, and digital design principles.
• Experience guiding teams through organizational change and digital evolution.