Responsibilities

• Leadership and Management – effectively establish robust, multi-dimensional public relations, government affairs and communications processes throughout the District based on Best Practices (research based, evidence based and/or leading business verified) by:
• Contributing leadership to the organization beyond assigned accountabilities to champion The School Board of Broward County’s mission, vision, and strategic plan, including the development and management of a District strategic plan for communications, public relations, and government affairs.
• Manifest professional code of ethics and values.
• Provide strategic leadership and oversight of the District’s communications, public relations, and government affairs functions to ensure alignment with the District’s mission, vision, and strategic priorities.
• Establish and implement research-based and data-informed communication strategies and best practices across the District.
• Develop and implement strategic communication plans with measurable outcomes to support District initiatives and priorities.
• Developing and managing the department budget and all operational reporting functions as appropriate.
• Managing performance, ensuring the effectiveness, supporting career development, and evaluating the performance of assigned staff.
• Providing ongoing advice and counsel on public relations, government affairs, community relations and communications to the Superintendent and other key leaders within the SBBC organization.

Requirements

• An earned master’s degree in Education, Communications, Journalism, Marketing, Business Administration, or a related field from an accredited institution.
• A minimum of eight (8) years’ experience in communications, public relations, marketing, or a related field to the title of the position.
• Demonstrated experience leading and developing communications teams or functions.
• Demonstrated success in developing and implementing strategic communications and marketing initiatives across multiple communications and media platforms including web, social media, print, broadcast, and direct marketing channels.
• Demonstrated knowledge of current information technologies and digital communications platforms.Ability to identify media and market trends and opportunities that can impact student success, parent engagement, and overall District enrollment.
• Experience serving as a spokesperson with extensive experience level, in matters related to public relations and media engagement.
• Exceptional verbal and written communication skills, with strong executive presence, interpersonal effectiveness, and the ability to lead high-impact communications and stakeholder engagement.
• Computer skills as required for the position.

Preferred

• Experience working in a large public-sector organization or school district.
• Accredited in Public Relations (APR), by the Universal Accreditation Board (UAB), are preferred
• Bilingual skills.