Responsibilities\nDefines and drives the earned-first communications strategy, translating business and cultural insight into integrated ideas that shape how the brand shows up and wins in the market.\nLeverages data, social intelligence, and performance signals to inform strategy, optimize in real time, and ensure measurable impact across communications efforts.\nServe as a core creative partner from idea inception, ensuring concepts are built for cultural relevance and earned amplification.\nCollaborate with creative leaders, strategists, and makers to pressure‑test ideas and bring forward audience and media intelligence.\nProvide a clear POV on what’s newsworthy, talkable, and coverage‑worthy, ensuring earned potential is embedded from the start.\nProvide senior media relations leadership with strong relationships across top‑tier, lifestyle, business, tech, entertainment, and culture outlets.\nIdentify compelling angles, narrative frames, and storylines that resonate with journalists and cultural tastemakers.\nMonitor cultural trends, platform behaviors, and editorial cycles to inform creative development and opportunity spotting.\nBuild strategic communication plans that connect creative ideas to business objectives and earned outcomes.\nAdvise clients on reputational opportunities and risks, ensuring messaging and creative ladder up to overarching goals.