Events Marketing Manager

USA (Remote)

$120K/yr – $145K/yrMid Level6+ years expFull time

Posted 3 weeks ago

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Job Summary

Own end-to-end events for owned and sponsored programs, balancing brand, pipeline, and budget while driving ICP-aligned impact across live, virtual, and hybrid formats.

  • Own event lifecycle from planning to post-event follow-up with Sales collaboration to protect leads.
  • Develop repeatable playbooks, vendor lists, and budgets to improve efficiency and quality over time.
  • Track performance and translate insights into improvements for future events and content.

Job Description

Responsibilities

  • Own an event from start to finish, including owned (GC dinners, roundtables, GC AI Summit) and sponsored (trade shows, partner activations, industry conferences).
  • Evaluate and prioritize events based on target accounts, ICP alignment, and revenue potential.
  • Balance brand presence, pipeline goals, and budget discipline.
  • Manage end-to-end logistics: venue sourcing, contract negotiation, budget management, A/V and tech ordering, catering, travel, shipping, and on-site set-up and staffing.
  • Run virtual and hybrid events: platform setup, technical rehearsals, speaker sourcing and prep, presentation creation, attendee engagement, post-event recordings.
  • Ensure seamless attendee experience regardless of format.
  • Partner with Sales to drive pre-event prospecting, targeted invitations, and post-event follow-up, ensuring no lead falls through the cracks.
  • Collaborate with Marketing colleagues to create collateral, agendas, speaker materials, and post-event content (recaps, highlight reels).
  • Track event performance, report insights, and recommend improvements.
  • Develop repeatable playbooks, vendor lists, budget templates, and run-of-show guides.
  • Implement scalable processes that improve efficiency and quality over time.

Requirements

  • Experience: 6+ years in event management, ideally in B2B SaaS, legal, or AI/tech startup environments.
  • Formats: Proven track record running a mix of owned, sponsored, live, virtual, and hybrid events.
  • Meticulous Execution: Strong project manager with ability to handle multiple events simultaneously under tight deadlines.
  • Vendor & Budget Management: Skilled in negotiating contracts, managing budgets, and holding vendors accountable.
  • Flexibility: Comfortable in a fast-paced startup environment where priorities shift quickly.
  • Travel: Willingness to travel domestically and internationally as required; this will likely be 2x/month.

Nice to Have

Benefits

GC AI logo

GC AI

GC AI is the legal AI platform built for in-house teams that solves the workflows in-house lawyers and legal professionals face every day.With powerful tools like Easy Prompt and Exact Quote, you can be the legal hero your team needs with faster and more accurate drafting, reviewing, researching, and redlining.GC AI is built for in-house legal work, gets to know you and your company over time, uses 5 large language models under the hood, and is private, secure and compliant. GC AI is SOC 2 Type II certified, built with enterprise-grade security, and never uses your confidential data for training.Founded by a three-time General Counsel and former Morrison & Foerster litigator, GC AI is trusted by over 500 legal teams worldwide, including Webflow, CDW, Vercel, Liquid Death, Kenneth Cole, Eventbrite, SurveyMonkey, Tipalti, and other high-growth global brands.See the difference that becoming an AI-powered lawyer can make.Try it free or get a demo at gc.ai.

Founded in 2023
San Francisco, California, USA
54 employees (9 in marketing)

Traffic Signals

Monthly Visitors
11.9K
Monthly Google Ads Budget
$88
Traffic Source Mix
Search
28.6%
Direct
44.5%
Referral
8.9%
Social
16.9%
Paid
0.9%

Headcount Trend

Current headcount: ~57

Marketing Team

Marketing Team Size
7 (13% of company)
Median Career Experience
14.5 years
Median Tenure
0.9 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$11.6M
Last Raise
Series A, 10 months ago

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