Events Lead, Brand at Anthropic | San Francisco, CA | $320K/yr – $400K/yr

Anthropic

Events Lead, Brand

San Francisco, CA (Hybrid)

$320K/yr – $400K/yrSenior Level15+ years expFull time

Posted 1 month ago

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Job Summary

Own end-to-end brand event programs that scale brand awareness and mindshare for AI, balancing creative ambition with operational discipline.

Growth Infrastructure: Own production from concept to post-event analysis with playbooks and metrics tied to awareness and sentiment.
Brand & Experiential: Lead team and agency collaboration to craft three-dimensional brand experiences and identity systems.
Stakeholder & Influence: Align with communications and policy to host thought leadership events and sponsor activations at top conferences.

Job Description

Develop and execute brand events, ensuring alignment with Anthropic's broader brand and marketing objectives, including increasing unaided awareness and establishing AI provider mindshare
Manage a team of full time and contracted employees
Lead end-to-end production of Anthropic-owned brand events, including concept development, creative direction, vendor management, on-site execution, and post-event analysis
Collaborate closely with the brand creative team to develop compelling event identities, spatial design concepts, and experiential elements that bring the Anthropic brand to life in three-dimensional spaces
Partner with communications and policy teams to produce thought leadership events, forums, and experiences that position Anthropic as a leader in responsible AI development
Manage Anthropic's brand presence at priority industry conferences and sponsorship activations, overseeing booth design, experiential elements, and attendee engagement strategies
Build scalable event playbooks, templates, and processes that maintain brand consistency and creative quality as the program grows
Develop and manage relationships with external production agencies, venue partners, and experiential design firms
Track and report on event performance metrics, connecting brand events to awareness, sentiment, and affinity goals
Manage event budgets and timelines, balancing creative ambition with operational rigor

15+ years of experience in event marketing, experiential marketing, or brand activations, ideally at a high-growth technology company or creative agency
A strong portfolio of brand events that demonstrate ability to translate a company's values and positioning into memorable, on-brand experiences
Experience managing the full event lifecycle—from strategic planning and creative concepting through production, on-site execution, and post-event measurement
Skilled at working with creative teams and external agencies to develop spatial design concepts, visual identities, and experiential elements for events
Demonstrated ability to manage multiple concurrent events with competing timelines and stakeholder needs
Excellent communication skills to articulate creative vision to internal leadership and external production partners
Ability to balance creative ambition with budget discipline and operational precision
Experience building event programs from the ground up, including developing playbooks, processes, and measurement frameworks
Experience with people management and leadership of a team
Comfort with significant travel (estimated 30-40%) to support on-site event execution

Experience producing events in the technology, AI, or enterprise software space
Background in spatial design, experiential production, or brand architecture
Experience working with policy, government, or academic audiences on thought leadership events
Familiarity with event technology platforms and digital/hybrid event production
Track record of producing events that have driven measurable brand awareness or sentiment outcomes
Experience developing and managing partner event programs or co-branded activations
Comfort operating in fast-paced, rapidly evolving environments where priorities can shift quickly

We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues.

Anthropic

4.3 Glassdoor

We're an AI research company that builds reliable, interpretable, and steerable AI systems. Our first product is Claude, an AI assistant for tasks at any scale.Our research interests span multiple areas including natural language, human feedback, scaling laws, reinforcement learning, code generation, and interpretability.

Founded in 2021

3K employees (168 in marketing)

www.anthropic.com

82% recommend to a friend